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Adludio

Marketing Automation
Product stageSegments
Early
?
AdTech
?

Adludio is a UK-based lead generation platform that provides interactive mobile advertising solutions for marketing teams. The platform uses proprietary algorithms and data-driven creativity to optimize campaigns and deliver privacy-compliant mobile ads that increase customer engagement. As of April 2023, the firm operated in five cities across the US, namely New York, Los Angeles, Chicago, Atlanta, and Detroit. It also provided its services through resellers in Singapore and Hong Kong. Adludio's client base included notable brands such as Microsoft, Adidas, Nike, Estée Lauder, Land Rover Jaguar, and Ford.

Adludio's platform claims to differentiate itself by analyzing and optimizing the relationship between advertising categories to create campaigns with the optimal combination of design elements, resulting in better outcomes for clients. The platform claimed that it can enhance engagement rates by 15%–25%, raise brand awareness by 2.5%, and increase purchase intent by over 5%.

Key customers and partnerships

Adludio partnered with Inskin Media, an advertising tech company, in November 2020 to exclusively offer its products in Australia. This partnership allows marketers to directly access Adludio's interactive ad units designed for mobile users.

Additionally, the firm has partnered with several demand-side ad platforms (DSPs) such as The Trade Desk, Yahoo, DV360, as well as supply-side ad platforms (SSPs) like Xandr.

Funding and financials

In April 2023, the company raised GBP 2 million (~USD 2.5 million) in a Series A funding round led by Mercia. It planned to use the funds to bolster its expansion plans in the US and to release an upgraded version of its platform in 2024. The new iteration of the platform is expected to have several automated features and provide customers with a software-as-a-service (SaaS) tool that can be leveraged to manage their own campaigns.

Additionally, the company stated that it had reported a surge in its revenue worldwide and experienced a 50% growth in the US market in 2022.

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Company profile
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Company Brief


HQ location:
The Trampery 239 Old Street London GBR
Founded year:
2015
Employees:
51-100
Total Funding:
USD 24.2 million
Last Funding
USD 2.5 million, Apr 2023

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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