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Malou

Marketing Automation
Product stageSegments
Early
?
Marketing campaign automation
?

Malou is a French-based marketing campaign automation toolkit designed to empower restaurants by increasing their online visibility and overall development. The company provides an intuitive online platform and dedicated experts to support restaurants at different stages of development. The platform offers features such as presence management for easy information updates, local SEO optimization to ensure top search results, e-reputation management to collect and respond to customer reviews, social media planning for content sharing, and performance analysis tools. As of November 2023, Malou served 2,000+ restaurant customers in 12 countries, including independent restaurants, food chains, celebrity chefs, and high-profile restaurant groups.

The platform claims to deliver an 18% increase in new customers on average, and a 350% increase in monthly audience reach.

Funding and financials

In November 2023, the company raised EUR 10 million (~USD 10.9 million) in funding from Bertrand Jelensperger of The Fork, henQ, Bleu Capital, and Jim Texier (ex-CPO of Lightspeed) to accelerate its growth in France, improve its product features, and expand its workforce in key areas such as technology, engineering, sales, and marketing. It also planned to expand into new markets such as London, Europe, the Middle East, and the US, with a particular focus on New York City.

Key competitors: None comparable (Swapt is the only marketing data intelligence startup we have identified that gathers offline customer data via QR codes.)

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Product Metrics
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Company profile
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Recent Updates

Funding
Nov 20, 2023
Malou raises EUR 10 million to globally expand AI-powered restaurant marketing platform
Marketing Automation

Company Brief


HQ location:
Paris FRA
Founded year:
2021
Employees:
11-50
Total Funding:
USD 10.9 million
Last Funding
USD 10.9 million, Nov 2023

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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