OWO is a Spanish manufacturer of patented wireless haptic gaming systems that allow users to experience multiple physical microsensations, which are integrated with in-game actions of popular video games such as Fortnite, League of Legends, Valorant, and PlayerUnknown’s Battlegrounds (PUBG). Through its initial product, OWO Skin microsensations are limited to their upper body and are based on the company’s patented sensations technology, equipped with 9 different parameters. It allows users to feel sensations such as the impact of a gunshot wound, interactions from pushing objects, and fast driving. The OWO Skin is available in multiple sizes with a battery life of 8 hours. In January 2023, the company introduced the OWO Sleeves, which allow users in VR video games to feel haptic feedback on their sleeves from events such as a tennis match, sword fighting, and casting a fishing line.
The company’s OWO development kit, launched in May 2022, was priced at USD 990 (as of January 2023) and allowed for video game publishers to create their own sensations with minimal coding experience through its Sensation Creator. The OWO founder’s edition kit, which came with a personalized OWO skin, was priced at EUR 499, for which sales were limited to 2,000 units worldwide (October 2022). As of January 2024, OWO’s products were compatible with video games on a PC, mobile, console, and VR.
Key customers and partnerships
In July 2023, OWO partnered with Ubisoft to create a haptic feedback vest for the company's Assassin's Creed Mirage game. The vest will allow players to physically feel the actions of the game's protagonist, Basim, as he navigates through ninth-century Baghdad. Previously, in October 2022, the company partnered with Overwolf, a software platform designed to aid developers in creating extensions for video games, to expand its game library.
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