Benchmark Email

Benchmark Email is a sales and email marketing solutions provider for SMEs. The company also owns two CRM platforms - 1) BenchmarkONE, and 2) Contacts+. BenchmarkONE is an integrated CRM, sales, and marketing automation platform which helps users track, organize, and manage current and prospective customers. It was formed by the September 2019 merger of Benchmark Email and Hatchbuck and, as of September 2020, had 500,000 users worldwide.

In February 2020, BenchmarkOne acquired MarketVolt, an email marketing platform, leading to the development of the K12 edition of the platform. This product helps educators, communicators, recruiters, and administrators automate repetitive tasks so they have more time to focus on teaching.

Benchmark Email acquired Contacts+ , an SME-focused CRM platform that syncs contacts across Apple, Microsoft, and Google Workspace, in February 2021. Subsequently, BenchmarkEmail integrated Contacts+ with its entire suite of products including i BenchmarkONE, to help the company expand its market reach to Android and Apple users and give Benchmark Email access to Contacts+’s customer base of over 20,000.

In addition, the firm has expanded its product offerings and automation capabilities by leveraging AI & ML. This includes 1) smart sending AI, a machine learning tool in-built in its email automation solution to increase email deliverability (July 2022); 2) “Smart Content,” an AI copywriting tool allowing users to use existing content to automatically generate ready-made content for email campaigns at scale (August 2022), and 3) Smart Design, an AI-driven email creation tool which can generate branded email templates instantly (May 2024).

Key customers and partnerships

In July 2024, Benchmark Email, integrated with Canva, to allow users to design emails and images using Canva's AI-powered platform and easily send them through Benchmark's email platform.