Blue Apron

Blue Apron is a leading meal kit delivery service that provides pre-portioned ingredients and recipes to customers across the US. Founded in 2012, Blue Apron offers both meal kits that customers cook themselves as well as prepared "heat and eat" meals. The company's core offering is its weekly subscription service where customers receive ingredients and recipes to cook meals at home. Blue Apron's menu changes weekly and typically includes over 70 recipes to choose from, including options for specific diets like vegetarian, low-calorie, and diabetes-friendly meals. Recipes are designed to take 25-35 minutes on average to prepare. The company aims to provide restaurant-quality meals that can be cooked easily at home, with an emphasis on fresh ingredients sourced directly from farms and producers. As of 2019, Blue Apron had approximately 351,000 customers. The company went public in 2017 and reported its highest annual revenue of USD 881 million that year. In 2023, Blue Apron was acquired by the Wonder Group, a food delivery company.

Key customers and partnerships

Blue Apron primarily serves individual consumers and families looking for convenient meal solutions. The company has partnered with Weight Watchers to offer WW-approved meals and provide integration with the WW program. In 2023, Blue Apron formed a partnership with Wonder to offer Blue Apron items to Wonder customers in New York City and New Jersey. This allows Wonder customers to order Blue Apron meal kits and prepared meals through the Wonder app for delivery or pickup in certain locations. Blue Apron has also collaborated with celebrity chefs and food personalities to create special recipe collections. Additionally, the company offers a wine subscription program that pairs wines with its meal offerings.