Blue Apron

Blue Apron is a subscription-based meal kit and prepared meal delivery company. The company offers meal plans that include between two and four recipes a week, for two or four people, priced between USD 7.99 and USD 11.99 per serving. The company delivers pre-measured, prepped ingredients, and recipes. The company also offers wine that can be paired with meals. Blue Apron's menu includes meat, fish, vegetarian, and plant-based dishes that are more focused on health-conscious consumers. The company also offers prepared meals under its Heat and eat, Ready to cook meals, and Prepared & Ready categories.

In November 2023 , Wonder Group, an online food delivery company completed the acquisition of Blue Apron, with plans to integrate Blue Apron’s offerings into Wonder’s product portfolio.

Key customers and partnerships

Blue Apron has sales partnerships with Walmart (June 2022), the US-based wedding registry store, The Knot (August 2022), and Amazon (October 2022). In May 2023 , the company announced a long-term operations and logistics partnership with FreshRealm in a strategic shift to an asset-light model. As part of the transaction, Blue Apron will transfer its operational infrastructure to FreshRealm, including fulfillment centers, equipment, know-how, and personnel. Blue Apron will still continue to focus on its core D2C business and does not expect changes to its revenue streams.