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Plant-based Meat

Plant-based Meat

Plant-based meat: The race toward price parity

While plant-based meat (PBM) remains an appealing option to consumers who make a conscious effort to make more sustainable meal choices, one of the biggest deal breakers has been its higher price tag compared to actual meat. Despite this price gap narrowing more recently, PBM is yet to reach price parity. In this Insight, we discuss the reasons for the price gap between real meat and plant-based counterparts, what players are doing to move toward price parity, and if price parity will lead to exponential growth. 

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