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Attentive teardown: A leader in SMS marketing for ecommerce brands

Attentive (also known as Attentive Mobile) is a mobile marketing automation tool that allows firms to study customer behavior on popular ecommerce sites such as Shopify, Magento, and BigCommerce in real time and send personalized text messages to drive consumer sales. Attentive’s audience manager and business intelligence platform allows firms to create custom marketing campaigns (video, audio, and GIFs) and track performance. Our content partner Sacra’s company teardown (July 2022) takes a deeper look at Attentive’s financials, business model, competitive environment, and market opportunities.

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