NextView Ventures is a high-conviction, hands-on seed VC with a thematic investing focus. NextView Ventures invests in companies that use technology to drive a brighter collective future. This includes themes like healthy living, total footprint, economic access, and conversational computing.

NextView Ventures

At Eniac Ventures we lead seed rounds in bold founders who use code to create transformational companies. Armed with over 80 years of combined experience building our own companies, we are your active partners and consider ourselves a member of your founding team. Providing capital is just the first step, when we lead your seed round we provide the industry’s most comprehensive support through our Eniac Platform and hands on approach. From the beginning one of the keys to Eniac’s success has been taking a holistic approach to supporting our portfolio. With Eniac you get four partners for the price of one, and each partner uses their unique experience to open doors and advise our investments. The result has led to companies that consistently bring quality product to market, find follow on investment and have a measurable impact across industries. With each fund our approach has evolved and expanded to address the growing needs of our portfolio companies. We want our founders to focus on their product so we created the Eniac Platform. Term sheets are just the first step, working with Eniac companies enjoy the following free support: - Talent recruiter to find the best employees, especially in engineering   - Public relations and marketing specialist on staff to help your product reach the audiences that matter from launch through growth - Operations resources to organize your staff and install best practices - Business development and networking opportunities with thousands of the top companies, investors, and brands - Connections to other founders in Eniac’s portfolio to explore synergies and opportunities Fundraising support including pitch deck guidance, follow on investor strategy, and syndicate building

Eniac Ventures

HarbourVest is an independent investment firm that provides innovative private equity solutions to institutional clients worldwide.  As one of the first private equity fund-of-funds, they have a long and distinguished history of investing in venture, buyout, and mezzanine and distressed markets in the U.S., Europe, Asia Pacific, and emerging markets through primary partnerships, secondary purchases, and direct investments.

HarbourVest Partners

Bain Capital Ventures invests in seed to growth-stage startups that are using tech to disrupt existing markets or create entirely new ones.  The firm invests from seed to growth in enterprise software, infrastructure software, and industries being transformed by data.  Bain Capital Ventures has helped launch and commercialize 200-plus companies since 2000, including investments in DocuSign, Jet.com, Kiva Systems, LinkedIn, Rapid7, SurveyMonkey, Taleo, and TellApart. Bain Capital Ventures has more than $5.2 billion of assets under management with offices in San Francisco, New York, and Boston.

Bain Capital Ventures

MetaProp is a New York-based venture capital firm focused on the real estate technology (“PropTech”) industry. Founded in 2015, MetaProp’s investment team has invested in 175+ technology companies across the real estate value chain. The firm manages multiple funds for both financial and strategic real estate investors that represent a pilot- and test-ready sandbox of 20+ billion square feet across every real estate asset type and global market. The firm’s investment activities are complemented by pioneering community leadership including the PropTech Place innovation hub, MetaProp Accelerator at Columbia University programs, global events including NYC Real Estate Tech Week, and publications Global PropTech Confidence Index and PropTech 101.

MetaProp

Sequoia is a venture capital focused on energy, financial, enterprise, healthcare, internet, and mobile startups. The firm helps a small number of daring founders build legendary companies. It spurs them to push the boundaries of what’s possible. The firm seeks to invest in all sectors with a focus on energy, financials and financial services, healthcare and healthcare services, Internet, mobile, outsourcing, and technology.

Sequoia Capital

IVP turns breakout companies into enduring market leaders. With a 40-year record of driving growth and 130+ IPOs, we’ve partnered with over 400 companies including Amplitude, Brex, Coinbase, Crowdstrike, Datadog, Discord, Klarna, Slack, Snap, and Twitter. As trusted allies, IVP helps founders and CEOs meet the challenge of leading a rapidly growing company. Its proven system bolsters functions including those that are sometimes overlooked and partners serve as trusted allies to companies seeking to realize their full potential.

Jaws Ventures provides growth capital to companies with a focus on those operating in the consumer & technology sectors.

Jaws Ventures

High Alpha, based in Indianapolis, Indiana, is a B2B SaaS venture studio. High Alpha Studio conceives, launches, and scales B2B SaaS companies by providing a blend of studio services, including design, finance, talent, marketing, brand, and go-to-market. High Alpha Capital invests in High Alpha Studio companies and emerging B2B SaaS companies. The combination of High Alpha Studio and High Alpha Capital represents a new model for entrepreneurship — the venture studio model — that seeks to help companies reduce friction, increase velocity, and achieve enterprise scale.

High Alpha

Coatue is a privately owned hedge fund sponsor. The firm invests in the public equity markets globally focusing on investments in technology, media, and telecommunications in addition to other sectors. It employs a long or short strategy to make its investments.

Coatue

Sequoia Capital Global Equities (SCGE) is a public/private crossover fund, with investments spanning from late-stage private companies to public companies.  SCGE was founded in 2009 to expand Sequoia Capital’s technology investing efforts into the public markets and operates independently as a separate investment advisor under the Sequoia brand. SCGE currently manages over $13 billion with concentrated, long-term investments in companies across the global technology, media, and telecommunications (TMT) sectors. While public companies comprise the majority of SCGE’s portfolio, the team also invests in companies in pre-IPO crossover rounds, including alongside Sequoia Capital’s venture and growth funds. SCGE’s private portfolio includes emerging leaders in the United States, Brazil, China, India, Israel, Japan, and South Korea. As these private companies become public, SCGE often continues to be a long-term shareholder with additional investments at the IPO and beyond.

Sequoia Capital Global Equities

Atomico is an international investment firm that focuses on helping disruptive technology companies scale globally. It partners with technology founders at the Seed stage and beyond with a particular focus on Europe, leveraging deep operational experience to supercharge their growth. The company's team of founders, investors, and operational leaders have been responsible for global expansion, hiring, and marketing at companies from Skype, Google, and Twitter to Wise and Snowflake. It specializes in seed, startup, Series A, early venture, mid venture, late venture, emerging growth, and growth capital investments.   Atomico was founded in 2006 and is headquartered in London, England, with offices in Paris, Berlin, and Stockholm

Atomico

Founded in 2001, Tiger Global Management, LLC (“Tiger Global”) is a New York-based investment firm pursuing a long-term approach to investing in leading, global public and private companies that leverage technological innovation. Tiger Global’s public equity business includes fundamentally oriented long/short, long-focused and crossover strategies, targeting investments in high-quality, public growth companies. The private equity business invests in early through late stage companies that pursue innovative approaches to new and existing industries, building on over 20 years of experience investing in hundreds of businesses in more than 30 countries with more than 90 portfolio company IPOs. With a strong track record investing across sectors and stages, Tiger Global aims to be a thought partner to companies and their management teams across their lifecycle in public and private markets. The Firm’s mission is to generate world-class returns for its investors and to do so in a way that makes its employees, partners and portfolio companies proud.

Tiger Global Management

Wherever you are on your journey we have the fund to help you expand EXPERTS IN EXPANSION Founders see what the world misses. In fast pursuit of opportunity, you make critical decisions with little certainty. We get it, because we’ve been there. Frontline is the venture firm for globally ambitious B2B companies on both sides of the Atlantic. Frontline Seed speeds up ideas at inception across Europe. Frontline X is a growth-stage fund, for fast and frictionless US-Europe expansion. WE'VE LEARNED IT THE HARD WAY As a team of entrepreneurs, we have built many businesses, many ways. And as a venture fund, we’ve helped tens of founders and CEOs cross the pond. We’ve scaled too – with team members in Dublin, London and San Francisco. Today, our team, LPs and advisors represent senior leadership at many of the world’s most successful B2B companies (Think: Segment, Stripe, Looker, Linkedin, Airtable, Google and Workday – to name a few). Collectively, we can add value when founders need it most  – at company defining moments. CAPITAL IS CHEAP Look around; the venture market is drowning in noise. Hundreds of funds and millions of blogposts – all claiming to “add value” left and right. We believe that capital is cheap, and we know that value-add is not made equal. Our focus is clear; we back challengers with global ambition, and we dedicate our time to helping them fly higher – faster. Our experience makes us knowledgeable. Our global network makes us unique. Want more detail or first-hand accounts? we are happy to introduce you to our founders. SYMBIOSIS In nature, the best things work together. We see the landscape ahead and can warn you of the risks, while you stay strong and focused on your goals. Indispensable; that’s how we see our relationship.

Frontline Ventures

Sozo Ventures was formed in 2011 to invest in and support IT ventures with their global expansion. We invest in category leaders in advanced data technologies, ecommerce, enterprise cloud, fintech, IOT and healthcare IT, among other emerging sectors. We are structured to connect the most ambitious entrepreneurial teams with the world's most advanced and respected customers and distributors. We are at our best when we can share our expertise well before expansion strategies are set.

Sozo Ventures

Wellington Management focuses on investment management. The company applies its full resources to meet the needs of the institutional clients they serve. Their investment approaches span equity, fixed income, currency, commodity, and alternative markets. They also offer asset allocation, multi-manager, and speciality approaches.

Wellington Management

Sapphire is a global software venture capital firm with more than $11 billion in AUM and team members across Austin, London, Menlo Park and San Francisco. For over a decade, Sapphire has partnered with visionary management teams and venture funds to back companies of consequence. Since its founding, Sapphire has invested in more than 170 companies globally resulting in more than 30 Public Listings and 45 acquisitions. The firm’s investment strategies — Sapphire Ventures, Sapphire Partners and Sapphire Sport — are focused on scaling companies and venture funds, elevating them to become category leaders. Sapphire’s Portfolio Growth team of experienced operators delivers a strategic blend of value-add services, tools and resources designed to support portfolio company leaders as they scale.

Sapphire Ventures

D1 Capital Partners is an investment firm that deploys capital in both public and private markets. It invests on behalf of investors globally, including endowments and foundations, family offices, sovereign wealth funds, outsourced CIOs, hospitals, and pensions. D1 has a fundamental and research-intensive investment strategy with a focus on medium to long-term returns. Its research centers on the consumer, business services, financial services, healthcare, industrials, real estate and technology, media, and telecom sectors.

D1 Capital Partners

TCV provides capital to growth-stage private and public companies in the technology industry. It also provides management teams with data-driven insights, sector expertise, access to world-class talent, and connections with category leaders.  Founded in 1995, the Silicon Valley-headquartered firm has invested more than $14 billion in over 350 growth-stage technology companies to date. Some of its most prominent portfolio company exits include Airbnb, Facebook, Netflix, Peloton, and Zillow.

Base10 is an early-stage venture capital firm investing in the automation of the real economy. They bring automation to traditional sectors of the economy.  Today, the company has backed nearly 30 companies. Base10 creates industry teams that consider what is going to happen in the next five years, and then call the companies they see playing a role. It either turns into an investment, or Base10 will follow the company for 18 months. It is based in San Francisco, California, and was founded in 2017.

Base10 Partners

Gutbrain Ventures is an independent venture firm that invests primarily in enterprise software companies.  It was founded in 2011 and headquartered in Boston, Massachusetts.

Gutbrain Ventures

Attentive

Attentive is the leader in conversational commerce, reinventing business to consumer communication. The SMS-first software platform helps everyone from entrepreneurs to enterprises strengthen relationships with their consumers in a new way.

<div>Attentive (also known as Attentive Mobile) is a conversational commerce platform specialized for SMS marketing and commerce. It provides a "Text-to-buy" solution in partnership with Shopify that enables shoppers to checkout orders placed via SMS using Shop pay. In June 2022, it also launched Attentive Concierge, a new product that it claims can recreate the in-store experience, enabling marketers to execute highly personalized SMS conversations at scale. Attentive is the largest text messaging service provider for Shopify and had more than 4,000 customers in the ecommerce, retail, food and beverage, entertainment, and media and publishing industries.</div>

Harnessing the power of social influence to fuel online sales

Social Commerce

<div>Attentive (also known as Attentive Mobile) is a mobile marketing automation tool that allows firms to study customer behavior on popular ecommerce sites such as Shopify, Magento, and BigCommerce in real time and send personalized text messages to drive consumer sales. Attentive&rsquo;s audience manager and business intelligence platform allows firms to create custom marketing campaigns and track performance over time. The platform can also integrate with leading email marketing solutions such as Salesforce and Mailchimp to extend its value. In June 2022, it<a href="https://sp-edge.com/updates/11071">launched Attentive Concierge</a>, a product which it claims can recreate the in-store experience, enabling marketers to execute highly personalized SMS conversations at scale. In March 2023, the firm<a href="https://sp-edge.com/updates/17381">launched Attentive AI,</a>a learning engine, to further optimize marketing campaigns. Attentive is the largest text messaging service provider for Shopify and had more than 8,000 customers (by March 2023) in the ecommerce, retail, food and beverage, entertainment, and media and publishing industries.&nbsp;</div>

Using AI to automate, enhance and optimize marketing activities

Marketing Automation

<div>
 
 Attentive (also known as Attentive Mobile) is a conversational commerce platform specialized for SMS marketing and commerce. It provides a "Text-to-buy" solution in partnership with Shopify that enables shoppers to checkout orders placed via SMS using Shop pay. In June 2022, it also launched Attentive Concierge, a new product that it claims can recreate the in-store experience, enabling marketers to execute highly personalized SMS conversations at scale. Attentive is the largest text messaging service provider for Shopify and had more than 4,000 customers in the ecommerce, retail, food and beverage, entertainment, and media and publishing industries. 
 
</div>

<div>
 
 Hootsuite is a Canadian platform that allows marketers to manage social media campaigns across a range of popular channels including Facebook, Instagram, Linkedin, Youtube, and Twitter from a single dashboard. The platform provides automated campaign scheduling and boosting, a unified platform to respond to customer comments as well as analytics tools to monitor and evaluate the success of campaigns. Through acquisitions, the firm has expanded its product offerings to include conversational commerce solutions including Heyday AI, a customer conversational platform, and Central, a customer inquiry management platform for social media channels. The firm had more than 210,000 paid users as of October 2021.
 
</div>

Hootsuite

<div>
 
 GRIN is a creator management platform specialized for influencer marketing. Its platform has solutions for brands to help discover creators by providing a network base of social media users and allows creators to email and ship products as well as engage in content repurposing. It also offers a comprehensive range of reporting tools. Features of the platform include reporting and analytics, discovery and recruitment, and content management. In addition, the firm's platform integrates with ecommerce and payment solutions to provide product seeding and payment solutions. GRIN’s clientele includes Lorna Jane, Tonal, L’Oreal, Bellami, Cotton On, Legendary Foods, Organifi, Rockstar Energy Drink, and Black Rifle Coffee Company.
 
</div>

GRIN

<div>
 
 Bazaarvoice delivers a people-first approach to advanced technology that connects thousands of brands and retailers to the voices of customers. Its solutions center on collecting content, driving customer conversions, amplifying content, and optimizing strategies. Additionally, its solutions are geared toward collecting content, driving revenue, scaling brands, obtaining actionable insights, and building loyalty. Bazaarvoice is trusted by over 11,500 brands and retailers. It serves the apparel and accessories, consumer electronics, consumer packaged goods, food and beverage, and health and beauty industries. The company’s operations span the Americas, Europe, and Asia-Pacific region. It was acquired by Thomas H. Lee Partners in 2021.
 
 
 
</div>

Bazaarvoice

<div>
 
 Viewpoints is a consumer review and product ranking website that helps customers shop smarter based on consumer reviews. Its website has nearly one million reviews written by over 250,000 contributors. The firm translates these unfiltered, authentic end-user insights into product intelligence in the form of scores, rankings, and recommendations. The company offers reviews under the kitchen appliances, laundry and cleaning, home and garden, bath, health, money, babies and kids, and beauty categories. Its solutions are used by a number of global brands including Hamilton Beach, Dove, Cuisinart, Tide, Whirlpool, Progressive, Serta, and Weber.
 
</div>

ViewPoints

<div>
 
 NTWRK is a livestream shopping platform that offers a platform for retailing goods and interacting with consumers in real time. The mobile-based video platform uses brand partnerships and special product drops to create shopping-related content that targets Gen-Z and Millennial users. It features famous brands and creators on its platform through live episodes that showcase sneakers, sports memorabilia, fashion, art, and collectibles. NTWRK recently began investing in original shows in order to improve engagement and has built multiple sets to carry out its polished programming initiatives. The firm has attracted investments from Goldman Sachs and Kering, the owners of luxury brands including Gucci, Yves Saint Laurent, and Bottega Veneta.
 
</div>

NTWRK

Increases transparency of the effectiveness of social commerce by providing solutions for attribution and measurement

Relevant for social chatbots segment that uses AI/ML to provide automated responses to customers

Creates virtual assets for Metaverse stores and marketing on metaverse platforms

Social media platforms such as Snap are developing AR solutions for live shopping experiences

Tools to create and implement instant shopping features to an image or video advertisement

<div>
 
 Attentive (also known as Attentive Mobile) is a mobile marketing automation tool that allows firms to study customer behavior on popular ecommerce sites such as Shopify, Magento, and BigCommerce in real time and send personalized text messages to drive consumer sales. Attentive&rsquo;s audience manager and business intelligence platform allows firms to create custom marketing campaigns and track performance over time. The platform can also integrate with leading email marketing solutions such as Salesforce and Mailchimp to extend its value. In June 2022, it 
 <a href="https://sp-edge.com/updates/11071">
 launched Attentive Concierge
 </a>
 , a product which it claims can recreate the in-store experience, enabling marketers to execute highly personalized SMS conversations at scale. In March 2023, the firm 
 <a href="https://sp-edge.com/updates/17381">
 launched Attentive AI,
 </a>
 a learning engine, to further optimize marketing campaigns. 
 Attentive is the largest text messaging service provider for Shopify and had more than 8,000 customers (by March 2023) in the ecommerce, retail, food and beverage, entertainment, and media and publishing industries.&nbsp;
 
 
 Attentive&rsquo;s strength lies in its building of a &ldquo;mobile-first&rdquo; ecommerce strategy that has seen accelerated growth in 2020&ndash;2021 owing to the Covid-19 pandemic, as consumers have been increasingly turning to their mobiles for shopping, where SMS marketing is a natural fit. According to Attentive, its text messaging service can on average account for 18.5% of total online revenue for ecommerce brands.&nbsp;
 
 
 Funding and financials
 
 
 Attentive raised USD 470 million for its Series E funding in March 2021 led by Coatue. This came within six months of its USD 230 million raised in Series D funding in September 2020, which valued the company at USD 2.2 billion.&nbsp;
 
 
 The funds were to be utilized for enriching and expanding its services. In line with this objective, the firm, in June 2021, acquired Tone, a text messaging firm that specializes in using AI-enhanced text messages sent by human agents. That same month, it also acquired Privy, an email marketing platform targeted at small businesses. Both these investments bring with it an increase in Attentive&rsquo;s potential customer base and enhance the features provided by its services. 
 
</div>

<div>
 
 Outbrain is an algorithm-based content recommendation and discovery platform that curates native advertising content from the open web, providing personalized content for brands to increase customer engagement. Outbrain&rsquo;s customers include leading news media outlets such as CNN, MSN, and Sky News, serving more than a billion monthly users (by September 2021). Outbrain also allows content publishers to amplify its reach by supplying content to the platform. As of September 2021, customers could access 7,000+ online content sources including content by the Washington Post, Guardian, and BBC.&nbsp;
 
 
 Outbrain has been a pioneer in the content recommendation space and was the first to introduce an algorithm-based content recommendation in 2008. It was also the first to introduce a self-service platform for content recommendation in 2012. Outbrain has made a series of acquisitions over the years while making enhancements to its product offerings. In May 2021, it tested &ldquo;QualityRatings,&rdquo; a tool that implements quality guidelines for the content featured on its platform while using machine learning and AI to create a more personalized user experience. In April 2022, Outbrain&rsquo;s platform was 
 <a href="https://sp-edge.com/updates/9907">
 integrated with ID5
 </a>
 to provide a privacy-first customer identification solution. In September 2022, the firm launched 
 <a href="https://sp-edge.com/updates/13122">
 Keystone
 </a>
 , a business optimization solution for publishers. In November 2021, 
 <a href="https://sp-edge.com/updates/6992">
 Outbrain acquired vi
 </a>
 , a contextual video intelligence platform for USD 55 million to grow it's CTV and other display ads offerings. 
 
 
 Funding and financials
 
 
 Outbrain&rsquo;s revenue model is structured as a &ldquo;pay per click&rdquo; model with the revenue being shared with publishers of the content. In FY 2022, the firm 
 reported a revenue of USD 992.1 million (a 2% YoY dip). For the 
 <a href="https://sp-edge.com/updates/16860">
 full year of 2023E,
 </a>
 the firm expected to achieve a minimum Ex-TAC gross profit of USD 237 million and generate an adjusted EBITDA of at least USD 28 million. 
 
 
 Outbrain was listed on the NASDAQ in July 2021, where it raised USD 160 million at a valuation of USD 1.25 billion. Ahead of its listing, Outbrain also raised USD 200 million in the form of senior subordinated secured notes from Baupost Group. Since then the firms share price has fallen steeply, and as of July 2022 the firm was&nbsp; worth USD 300 million, equivalent to a ~75% drop in its value. In response, Outbrain is reported to have 
 <a href="https://sp-edge.com/updates/11880">
 shed ~3% of its total workforce
 </a>
 . 
 
</div>

Outbrain

<div>
 
 Marin Software is an adTech firm offering a suite of solutions for brands looking to conduct search, social media, and ecommerce advertising. The firm&rsquo;s &ldquo;MarineOne&rdquo; solution enables Brands to integrate their data under a single platform; coupled with machine learning tools, marketers can optimize ad spending across multiple platforms. In the case of search and social media advertising, Brands can increase their visibility across a number of search engines and social media platforms including Google, Facebook, and Apple Search Ads.&nbsp;
 
 
 In recent years the firm has been making enhancements to transform its Marine One Software as a complete marketing campaign management &amp; intelligence solution. In line with the firm expanded its ecommerce advertising solution capabilities by increasing the number of integrations to include Criteo&rsquo;s commerce media platform and Instacart&rsquo;s advertising platform. In 
 <a href="https://sp-edge.com/updates/12159">
 2022
 </a>
 , the firm rolled out a number of new product and features including 1) MarinOne bidding, the firm's ad bidding marketplace, 2) MarinOne support, to enable advertisers to improve ad performance with multi-edit ad scheduling solutions, 3) social rules engine, to help automate workflows, and 4) 
 <a href="https://sp-edge.com/updates/15019">
 Budget Optimizer
 </a>
 , an ad budget management solution. More 
 recently, in April 2023, the firm introduced an automation tool 
 <a href="https://sp-edge.com/updates/17565">
 &ldquo;MarinOne Scripts,&rdquo;
 </a>
 which integrates Python scripting with its MarineOne platform, providing marketers with customized and data-driven solutions to optimize campaigns.&nbsp;
 
 
 Key customers and partnerships
 
 
 As of October 2021, several brands from varied industries, including Nissan, American Eagle outfitters, and Harmony, use the firm&rsquo;s solutions.
 
 
 In 2021, the firm made a number of new initiatives in 2021, including an 
 <a href="https://sp-edge.com/updates/7635">
 integration with Amazon Ads
 </a>
 and a 
 <a href="https://sp-edge.com/updates/6973">
 partnership with CitrusAd 
 </a>
 to expand the ecommerce capabilities of its platform. More recently, in January 2023, the company announced an 
 <a href="https://sp-edge.com/updates/16172">
 integration with Yahoo
 </a>
 to broaden access to programmatic ad content. 
 
 
 Funding and financials
 
 
 Marin Software was listed on the NASDAQ in March 2013, raising USD 105 million and was valued at USD 432 million. However, since then the firm has been experiencing a decline in performance; in 2022, the firm recorded a revenue of 
 <a href="https://sp-edge.com/updates/16613?industryIds=62">
 USD 20 million (a 18% YoY drop)
 </a>
 compared to the ~USD 100 million revenue in 2016. The reasons analysts cite for this are 1) weaknesses in its search advertising model and 2) not selling digital ads, which is a growth area for lead generation firms.&nbsp;
 
 
 
</div>

Marin Software

<div>
 
 Founded in China, Terminus claims to have the first account-based marketing (ABM) platform that unifies the marketing and sales teams&rsquo; roles under a single platform. Terminus specializes in B2B marketing and, according to the firm, its &ldquo;Terminus Data Studio&rdquo; has one of the largest B2B account databases, which by September 2021, covered more than 70 million businesses. Terminus&rsquo;s customer data platform (CDP) is fully integrated with its marketing automation platform, through which teams can run multi-channel targeted campaigns across many channels including email, ad networks, live chat, and the web. This can then be analyzed with Terminus&rsquo; suite of analytics and attribution tools. In March 2023, the firm 
 <a href="https://sp-edge.com/updates/17406">
 launched Prospect Engine,
 </a>
 a new data solution, to help users identify high-quality accounts and contacts displaying buying signals. 
 By September 2021, Terminus served more than 1,000 customers, including Salesloft, Foundry, and Quantum Workplace.
 
 
 According to a study done by Forrester (in Q2 2020), Terminus has been recognized among the ABM platform leaders. 
 
 
 Through a series of acquisitions, Terminus has transformed into a marketing cloud platform offering a range of services. Its two latest acquisitions took place within 12 months. In November 2020, it acquired Growflare, a lead generation and account-based intelligence platform catering to B2B startups, followed by B2B CDP Zylotech in September 2021. Terminus hoped to capitalize on these to build the most comprehensive ABM platform on the market.
 
 
 Funding and financials
 
 
 Terminus raised USD 50 million in debt financing from CIBC innovation banking in November 2021. The funding was used to support international expansion, product development, and further acquisitions. In February 2021 when it raised USD 90 million in Series C funding, it was valued at approximately USD 400 million.
 
</div>

Terminus

<div>
 
 Founded in France, Brevo 
 <a href="https://sp-edge.com/updates/18241">
 (formerly Sendinblue)
 </a>
 began as an email marketing automation platform catering to small and medium-scale businesses (SMB). It has since extended its services to become an all-in-one marketing platform catering to 300,000+ customers across 180 countries by end December 2022. The range of services found on Brevo&rsquo;s platform includes email and SMS marketing, customer relationship management (CRM) tools, landing page creation, and Facebook ad management, among others. In November 2022, the firm launched an 
 <a href="https://sp-edge.com/updates/14388">
 integrated meetings solution
 </a>
 that brings together scheduling, video conferencing, and payment solutions. In March 2023, the company 
 <a href="https://sp-edge.com/updates/17462">
 unveiled &ldquo;Conversations&rdquo;
 </a>
 to manage customer conversations across messaging channels in one centralized location.
 
 
 Brevo&rsquo;s platform is compared with other well-known competitors such as Mailchimp and Hubspot and is commended for its live support and fair pricing, making it a strong contender in the SMB space.&nbsp;
 
 
 The company has expanded its product offering through a series of acquisitions during 2021-2022. Brevo acquired three firms in September 2021 for USD 47 million: 1) Metrilo, a provider of customer analytics and marketing services for ecommerce stores, 2) Chatra, a live chat messenger app for increasing online sales, and 3) PushOwl, a customer re-engagement website that uses web-based push notifications. In March 2022, the firm 
 <a href="https://sp-edge.com/updates/9009">
 acquired MeetFox
 </a>
 , a meeting scheduling and video conferencing platform. In September 2022, the company 
 <a href="https://sp-edge.com/updates/13360">
 acquired Yodel.io,
 </a>
 an Austrian cloud-based phone system provider, to enable additional customer touchpoints, and reduce the overall digital marketing spend for SMBs. In February 2023, the firm 
 <a href="https://sp-edge.com/updates/16271?industryIds=62">
 acquired Captain Wallet,
 </a>
 a mobile wallet marketing platform, to broaden its reach internationally. In December 2023, 
 Brevo
 acquired 
 <a href="https://sp-edge.com/updates/24833">
 WonderPush and Octolis,
 </a>
 two customer interaction platforms, to expand its CRM capabilities.
 &nbsp;
 
 
 Funding and financials&nbsp;
 
 
 Brevo raised USD 160 million in its Series B round in September 2020 with participation from Bridgepoint, Bpifrance, Blackrock, and Partech. The firm planned to utilize the funds to increase its presence in the US, where it has experienced a 100% YoY growth since 2018. 
 
 
 The firm achieved 
 <a href="https://sp-edge.com/updates/15834">
 USD 100 million in Annual Recurring Revenue (ARR)
 </a>
 at the end of 2022 while maintaining a positive EBITDA position.&nbsp;
 
</div>

Brevo

<div>
 
 Acquia provides a digital experience platform (DXP) to support medium to large enterprises that use Drupal, an open-source content management system (CMS) that provides the back-end infrastructure for websites and by September 2021, powered approximately 2.1% of websites on the internet. The core product offered by Acquia is a marketing cloud that provides a full suite of services to manage the customer journey. The platform features a customer data platform (CDP), unifying data across multiple sources; sales automation tools to deliver personalized marketing campaigns across multiple delivery channels; marketing campaign management tools to manage distributed marketing teams; and a content management platform to organize and monitor content.&nbsp;
 
 
 Having been built on the Drupal framework, which does not require any programming skills to implement, Acquia&rsquo;s marketing cloud claims to be more accessible and agile than enterprise cloud solutions provided by incumbents such as Adobe and Oracle. In 2021, Gartner&rsquo;s Magic Quadrant report named Acquia a leader in DXP platforms, while a study done by Forrester (in July 2021) found that customers of Acquia&rsquo;s DXP solutions experienced a payback on their investment in less than six months, generating an average return on investment (ROI) of 589% over three years.&nbsp;
 
 
 Acquia has made several investments and enhancements to its DXP platform. In January 2021, Acquia, in partnership with Commercetools and Lucidworks, launched &ldquo;Acquia Digital Commerce,&rdquo; a service for creating personalized digital shopping experiences for customers. The firm has also added a number of self-serve features to its CDP such as 
 <a href="https://sp-edge.com/updates/11422">
 &ldquo;right to erasure&rdquo;
 </a>
 to bolster the privacy and security features of its platform to cater to enterprise users. 
 
 
 In September 2021, Acquia acquired Widen Enterprises, a digital asset management (DAM) and product information management (PIM) software company, for an undisclosed amount. As a result, customers can have a fully integrated experience on the platform, while the acquisition also added a further 700+ customers. In November 2023, the company acquired Monsido, a website accessibility and optimization solution from CivicPlus, to expand its platform capabilities.
 
 
 Key customers and partnerships
 
 
 By September 2021, Acquia counted one in four Fortune 500 companies, including Johnson &amp; Johnson, Bayer, and Xerox, among its customers.&nbsp;
 
 
 In June 2022, Acquia 
 <a href="https://sp-edge.com/updates/11352">
 partnered with Workato
 </a>
 (enterprise-level workflow automation platform) to integrate with Acquia&rsquo;s CDP to expand enterprise use of the platform. The integration added 100+ technology integrations compatible with Acquia&rsquo;s marketing cloud.&nbsp;
 
 
 Funding and financials
 
 
 Acquia was acquired by Vista Equity Partners in September 2019 for USD 1 billion. 
 
 
 
</div>

Acquia

Marketing automation provides measurement and attribution solutions to measure marketing effectiveness

The in-game advertising segment is in development and has a niche relevance to this area

Personalization tools are mainly used in AdTech and marketing campaign automation

Uses AI/ML to enable marketing automation, making it a core part of many companies' products

Metaverse advertising is being explored by AdTech segments for in-game advertising

Startups providing tools to automate the execution of marketing campaigns across varied channels.

Attentive

Social Commerce

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EDGE Insights

Social commerce: Scrolling is the new retail therapy

Attentive teardown: A leader in SMS marketing for ecommerce brands

Brian Whalley, Co-Founder of Wonderment, on Klaviyo's product-market fit

Liftoff: Funding for marketing automation scales new heights

Recent Updates

Attentive launches AI solutions for personalized SMS campaigns

Attentive integrates with Bazaarvoice to deliver personalized consumer reviews via SMS and email

Attentive launches Attentive AI to optimize marketing campaigns

Attentive establishes APAC presence to accelerate its global growth initiatives

Attentive launches SMS marketing for Salesforce to enable personalized marketing for retailers

Klaviyo adds AI-powered copywriting solution for SMS marketing

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