NextView Ventures is a high-conviction, hands-on seed VC with a thematic investing focus. NextView helps entrepreneurs build companies of consequence to shape a future of collective prosperity.

NextView Ventures

At Eniac Ventures we lead seed rounds in bold founders who use code to create transformational companies. Armed with over 80 years of combined experience building our own companies, we are your active partners and consider ourselves a member of your founding team. Providing capital is just the first step, when we lead your seed round we provide the industry’s most comprehensive support through our Eniac Platform and hands on approach. From the beginning one of the keys to Eniac’s success has been taking a holistic approach to supporting our portfolio. With Eniac you get four partners for the price of one, and each partner uses their unique experience to open doors and advise our investments. The result has led to companies that consistently bring quality product to market, find follow on investment and have a measurable impact across industries. With each fund our approach has evolved and expanded to address the growing needs of our portfolio companies. We want our founders to focus on their product so we created the Eniac Platform. Term sheets are just the first step, working with Eniac companies enjoy the following free support: - Talent recruiter to find the best employees, especially in engineering   - Public relations and marketing specialist on staff to help your product reach the audiences that matter from launch through growth - Operations resources to organize your staff and install best practices - Business development and networking opportunities with thousands of the top companies, investors, and brands - Connections to other founders in Eniac’s portfolio to explore synergies and opportunities Fundraising support including pitch deck guidance, follow on investor strategy, and syndicate building

Eniac Ventures

Bain Capital Ventures invests in seed to growth-stage startups that are using tech to disrupt existing markets or create entirely new ones.  The firm invests from seed to growth in enterprise software, infrastructure software, and industries being transformed by data.  Bain Capital Ventures has helped launch and commercialize 200-plus companies since 2000, including investments in DocuSign, Jet.com, Kiva Systems, LinkedIn, Rapid7, SurveyMonkey, Taleo, and TellApart. Bain Capital Ventures has more than $5.2 billion of assets under management with offices in San Francisco, New York, and Boston.

Bain Capital Ventures

HarbourVest is an independent investment firm that provides innovative private equity solutions to institutional clients worldwide.  As one of the first private equity fund-of-funds, they have a long and distinguished history of investing in venture, buyout, and mezzanine and distressed markets in the U.S., Europe, Asia Pacific, and emerging markets through primary partnerships, secondary purchases, and direct investments.

HarbourVest Partners

MetaProp is a New York-based venture capital firm focused on the real estate technology (“PropTech”) industry. Founded in 2015, MetaProp’s investment team has invested in 175+ technology companies across the real estate value chain. The firm manages multiple funds for both financial and strategic real estate investors that represent a pilot- and test-ready sandbox of 20+ billion square feet across every real estate asset type and global market. The firm’s investment activities are complemented by pioneering community leadership including the PropTech Place innovation hub, MetaProp Accelerator at Columbia University programs, global events including NYC Real Estate Tech Week, and publications Global PropTech Confidence Index and PropTech 101.

MetaProp

MIT Ventures is a venture studio composed of experienced entrepreneurs, engineers, and investors offering operational support and capital.

MIT Ventures

Sequoia is a venture capital focused on energy, financial, enterprise, healthcare, internet, and mobile startups. The firm helps a small number of daring founders build legendary companies. It spurs them to push the boundaries of what’s possible. The firm seeks to invest in all sectors with a focus on energy, financials and financial services, healthcare and healthcare services, Internet, mobile, outsourcing, and technology.

Sequoia Capital

IVP turns breakout companies into enduring market leaders. With a 40-year record of driving growth and 130+ IPOs, we’ve partnered with over 400 companies including Amplitude, Brex, Coinbase, Crowdstrike, Datadog, Discord, Klarna, Slack, Snap, and Twitter. As trusted allies, IVP helps founders and CEOs meet the challenge of leading a rapidly growing company. Its proven system bolsters functions including those that are sometimes overlooked and partners serve as trusted allies to companies seeking to realize their full potential.

Jaws Ventures provides growth capital to companies with a focus on those operating in the consumer & technology sectors.

Jaws Ventures

High Alpha, based in Indianapolis, Indiana, is a B2B SaaS venture studio. High Alpha Studio conceives, launches, and scales B2B SaaS companies by providing a blend of studio services, including design, finance, talent, marketing, brand, and go-to-market. High Alpha Capital invests in High Alpha Studio companies and emerging B2B SaaS companies. The combination of High Alpha Studio and High Alpha Capital represents a new model for entrepreneurship — the venture studio model — that seeks to help companies reduce friction, increase velocity, and achieve enterprise scale.

High Alpha

Coatue is a privately owned hedge fund sponsor. The firm invests in the public equity markets globally focusing on investments in technology, media, and telecommunications in addition to other sectors. It employs a long or short strategy to make its investments.

Coatue

Sequoia Capital Global Equities (SCGE) is a public/private crossover fund, with investments spanning from late-stage private companies to public companies.  SCGE was founded in 2009 to expand Sequoia Capital’s technology investing efforts into the public markets and operates independently as a separate investment advisor under the Sequoia brand. SCGE currently manages over $13 billion with concentrated, long-term investments in companies across the global technology, media, and telecommunications (TMT) sectors. While public companies comprise the majority of SCGE’s portfolio, the team also invests in companies in pre-IPO crossover rounds, including alongside Sequoia Capital’s venture and growth funds. SCGE’s private portfolio includes emerging leaders in the United States, Brazil, China, India, Israel, Japan, and South Korea. As these private companies become public, SCGE often continues to be a long-term shareholder with additional investments at the IPO and beyond.

Sequoia Capital Global Equities

Atomico is an international investment firm that focuses on helping disruptive technology companies scale globally. It partners with technology founders at the Seed stage and beyond with a particular focus on Europe, leveraging deep operational experience to supercharge their growth. The company's team of founders, investors, and operational leaders have been responsible for global expansion, hiring, and marketing at companies from Skype, Google, and Twitter to Wise and Snowflake. It specializes in seed, startup, Series A, early venture, mid venture, late venture, emerging growth, and growth capital investments.   Atomico was founded in 2006 and is headquartered in London, England, with offices in Paris, Berlin, and Stockholm

Atomico

Founded in 2001, Tiger Global Management, LLC (“Tiger Global”) is a New York-based investment firm pursuing a long-term approach to investing in leading, global public and private companies that leverage technological innovation. Tiger Global’s public equity business includes fundamentally oriented long/short, long-focused and crossover strategies, targeting investments in high-quality, public growth companies. The private equity business invests in early through late stage companies that pursue innovative approaches to new and existing industries, building on over 20 years of experience investing in hundreds of businesses in more than 30 countries with more than 90 portfolio company IPOs. With a strong track record investing across sectors and stages, Tiger Global aims to be a thought partner to companies and their management teams across their lifecycle in public and private markets. The Firm’s mission is to generate world-class returns for its investors and to do so in a way that makes its employees, partners and portfolio companies proud.

Tiger Global Management

Wherever you are on your journey we have the fund to help you expand EXPERTS IN EXPANSION Founders see what the world misses. In fast pursuit of opportunity, you make critical decisions with little certainty. We get it, because we’ve been there. Frontline is the venture firm for globally ambitious B2B companies on both sides of the Atlantic. Frontline Seed speeds up ideas at inception across Europe. Frontline X is a growth-stage fund, for fast and frictionless US-Europe expansion. WE'VE LEARNED IT THE HARD WAY As a team of entrepreneurs, we have built many businesses, many ways. And as a venture fund, we’ve helped tens of founders and CEOs cross the pond. We’ve scaled too – with team members in Dublin, London and San Francisco. Today, our team, LPs and advisors represent senior leadership at many of the world’s most successful B2B companies (Think: Segment, Stripe, Looker, Linkedin, Airtable, Google and Workday – to name a few). Collectively, we can add value when founders need it most  – at company defining moments. CAPITAL IS CHEAP Look around; the venture market is drowning in noise. Hundreds of funds and millions of blogposts – all claiming to “add value” left and right. We believe that capital is cheap, and we know that value-add is not made equal. Our focus is clear; we back challengers with global ambition, and we dedicate our time to helping them fly higher – faster. Our experience makes us knowledgeable. Our global network makes us unique. Want more detail or first-hand accounts? we are happy to introduce you to our founders. SYMBIOSIS In nature, the best things work together. We see the landscape ahead and can warn you of the risks, while you stay strong and focused on your goals. Indispensable; that’s how we see our relationship.

Frontline Ventures

Sozo Ventures was formed in 2011 to invest in and support IT ventures with their global expansion. We invest in category leaders in advanced data technologies, ecommerce, enterprise cloud, fintech, IOT and healthcare IT, among other emerging sectors. We are structured to connect the most ambitious entrepreneurial teams with the world's most advanced and respected customers and distributors. We are at our best when we can share our expertise well before expansion strategies are set.

Sozo Ventures

Wellington Management focuses on investment management. The company applies its full resources to meet the needs of the institutional clients they serve. Their investment approaches span equity, fixed income, currency, commodity, and alternative markets. They also offer asset allocation, multi-manager, and speciality approaches.

Wellington Management

Sapphire is a global software venture capital firm with more than $11 billion in AUM and team members across Austin, London, Menlo Park and San Francisco. For over a decade, Sapphire has partnered with visionary management teams and venture funds to back companies of consequence. Since its founding, Sapphire has invested in more than 170 companies globally resulting in more than 30 Public Listings and 45 acquisitions. The firm’s investment strategies — Sapphire Ventures, Sapphire Partners and Sapphire Sport — are focused on scaling companies and venture funds, elevating them to become category leaders. Sapphire’s Portfolio Growth team of experienced operators delivers a strategic blend of value-add services, tools and resources designed to support portfolio company leaders as they scale.

Sapphire Ventures

D1 Capital Partners is an investment firm that deploys capital in both public and private markets. It invests on behalf of investors globally, including endowments and foundations, family offices, sovereign wealth funds, outsourced CIOs, hospitals, and pensions. D1 has a fundamental and research-intensive investment strategy with a focus on medium to long-term returns. Its research centers on the consumer, business services, financial services, healthcare, industrials, real estate and technology, media, and telecom sectors.

D1 Capital Partners

TCV provides capital to growth-stage private and public companies in the technology industry. It also provides management teams with data-driven insights, sector expertise, access to world-class talent, and connections with category leaders.  Founded in 1995, the Silicon Valley-headquartered firm has invested more than $14 billion in over 350 growth-stage technology companies to date. Some of its most prominent portfolio company exits include Airbnb, Facebook, Netflix, Peloton, and Zillow.

Base10 is an early-stage venture capital firm investing in the automation of the real economy. They bring automation to traditional sectors of the economy.  Today, the company has backed nearly 30 companies. Base10 creates industry teams that consider what is going to happen in the next five years, and then call the companies they see playing a role. It either turns into an investment, or Base10 will follow the company for 18 months. It is based in San Francisco, California, and was founded in 2017.

Base10 Partners

Gutbrain Ventures is an independent venture firm that invests primarily in enterprise software companies.  It was founded in 2011 and headquartered in Boston, Massachusetts.

Gutbrain Ventures

Attentive

Attentive is the leader in conversational commerce, reinventing business to consumer communication. The SMS-first software platform helps everyone from entrepreneurs to enterprises strengthen relationships with their consumers in a new way.

Attentive is a leading SMS marketing platform that enables brands to drive revenue through personalized text messaging. Its patented two-tap mobile technology allows for seamless subscriber acquisition, offering a frictionless sign-up process across web, social, and in-store channels. Attentive's platform supports SMS and MMS messaging, triggered flows based on customer behaviors and product data, conversational messaging through two-way journeys and AI-powered concierge services, and advanced segmentation using rich customer profiles built from zero and first-party data.

AI Startup Attentive Is Making SMS Marketing More Personal

Battle of two marketing companies

Why SMS Marketing Has Become a Top Communications Channel for Innovative Companies — Blog

SMS Marketing Platforms — Klaviyo vs Attentive

AI-Powered SMS and Email Marketing Platform

The Ultimate List of SMS Marketing Statistics [2024]

The Marketer's Guide to SMS Compliance — Blog

Drive Revenue With Attentive SMS Text Marketing

7 Best SMS Marketing Platforms for 2024: Which One Is Right for You? — Blog

Harnessing the power of social influence to fuel online sales

Social Commerce

Attentive (also known as Attentive Mobile) is a mobile marketing automation tool that allows firms to study customer behavior on popular ecommerce sites such as Shopify, Magento, and BigCommerce in real time and send personalized text messages to drive consumer sales. Attentive’s audience manager and business intelligence platform allows firms to create custom marketing campaigns and track performance over time. The platform can also integrate with leading email marketing solutions such as Salesforce and Mailchimp to extend its value. In June 2022, it <a href="https://sp-edge.com/updates/11071">launched Attentive Concierge</a>, a product which it claims can recreate the in-store experience, enabling marketers to execute highly personalized SMS conversations at scale.

Using AI to automate, enhance and optimize marketing activities

Marketing Automation

Attentive rides on booming personalised mobile marketing to hit 125% revenue

Attentive is a leading SMS marketing platform that enables brands to drive revenue through personalized text messaging. Its patented two-tap mobile technology allows for seamless subscriber acquisition, offering a frictionless sign-up process across web, social, and in-store channels. Attentive's platform supports SMS and MMS messaging, triggered flows based on customer behaviors and product data, conversational messaging through two-way journeys and AI-powered concierge services, and advanced segmentation using rich customer profiles built from zero and first-party data.
The company has made significant investments in developing AI tools like Magic Message for content generation, Automated Campaigns for intelligent targeting and optimization, and AI Audiences for sophisticated segmentation. With over 100 pre-built integrations and open APIs, Attentive enables brands to orchestrate personalized experiences across their entire tech stack.
Attentive's commitment to compliance is unmatched, with its CEO serving on the CTIA board and a dedicated in-house legal team focused on navigating the ever-changing regulatory landscape. The platform offers an extensive suite of compliance tools, including double opt-in, automatically recognized opt-out keywords, and confidential suppression lists.
Powered by the Attentive Delivery Network of over 80 global carriers, Attentive ensures reliable deliverability, handling billions of messages monthly. Its platform is stress-tested to maintain optimal performance during peak periods like Black Friday/Cyber Monday.

Hootsuite is a social media management platform that allows users to schedule, publish, monitor, and analyze social media content across multiple networks from a unified dashboard. Its key product offerings include content scheduling tools, social media monitoring and analytics, team collaboration features, social listening capabilities, and integrations with various social platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Hootsuite's core functionality revolves around the ability to streamline social media management processes by centralizing various social media activities into a single platform. Its scheduling tools enable users to plan and queue content for publishing across different social networks, while its monitoring features facilitate tracking brand mentions, competitor activities, and audience engagement. The platform's analytics tools provide insights into social media performance, aiding users in understanding the effectiveness of their social media strategies.
Hootsuite also emphasizes team collaboration by allowing multiple users to access and manage social media accounts, assign roles and permissions, and implement approval workflows for content publishing. Additionally, its social listening capabilities enable users to monitor conversations, trends, and keywords relevant to their brand or industry.
While Hootsuite offers a free trial and a limited free plan, its more advanced features are available through paid subscription plans, with pricing tiers ranging from the Professional plan at USD 99 per month (billed annually) to the Enterprise plan tailored for larger organizations with custom pricing.

Hootsuite

GRIN is a comprehensive influencer marketing platform designed to help brands manage their influencer programs efficiently. It streamlines the entire process, from identifying and recruiting suitable influencers to facilitating product seeding, campaign management, content tracking, and performance reporting. GRIN's key features include a vast creator database, advanced search capabilities, Shopify integration for seamless product fulfillment, automated communication workflows, and robust analytics tools.
GRIN's platform allows brands to discover and connect with influencers across various social media channels, including Instagram, YouTube, and TikTok. By leveraging GRIN's extensive database, brands can filter and search for influencers that align with their target audience and campaign goals. The platform's Shopify integration simplifies the process of sending products to influencers, creating trackable links, and generating discount codes.
Once influencers are on board, GRIN enables brands to create and manage campaigns, define deliverables, and automate communication sequences. The platform tracks influencer content, captures user-generated content (UGC), and provides detailed performance metrics, including engagement rates, conversions, and revenue generated. GRIN's reporting capabilities allow brands to analyze the success of their influencer campaigns and make data-driven decisions.
Key customers and partnerships
GRIN has collaborated with notable brands such as MVMT, a luxury watch company, Lume Cube, a specialty lighting brand, tentree, an apparel brand, Darn Good Yarn, Tubby Todd, and Hush Blankets. These partnerships demonstrate GRIN's ability to cater to diverse industries and support businesses in scaling their influencer marketing efforts.

GRIN

Bazaarvoice is a technology company that provides a Social Commerce AI suite, enabling brands to curate and showcase user-generated content across various social media platforms. Its flagship product, the Media Library, serves as a centralized hub for collecting, publishing, and managing social content from customers, influencers, partners, and the brand itself. This tool leverages AI-powered features to sort, tag, and prioritize high-performing media content, streamlining workflow and expediting legal approvals.
The company's Social Commerce AI suite offers a range of solutions to optimize social engagement and drive conversions. It generates on-brand photo captions, surfaces authentic user-generated content aligned with the brand's identity, and identifies top trends and themes for social media strategies. Bazaarvoice's Like2Buy solution allows brands to create shoppable Instagram and TikTok feeds, where visitors can browse products, read posts, and make purchases directly from the social storefront.
Additionally, Bazaarvoice's Showroom feature transforms photos and videos into interactive storefronts, enabling users to discover new products through visually appealing AI-powered experiences. This approach has proven effective, with 46% of Showroom visits converting to ecommerce sessions.
In terms of performance metrics, the company's solutions have demonstrated impressive results. Like2Buy visitors convert to ecommerce sessions at a rate of 59%, and these referred visitors tend to spend more time browsing, view more pages, and have higher average order values compared to average mobile consumers.

Bazaarvoice

NTWRK is a curated live video shopping platform that offers exclusive access to limited-edition products across various categories like sneakers, streetwear, collectibles, and more. It revolutionized the ecommerce industry by combining live streaming with online shopping, creating an engaging and interactive experience for consumers.
NTWRK's platform allows customers to watch live streams hosted by influencers, celebrities, or brand representatives who showcase and discuss the featured products. During these events, viewers can interact through live chat, ask questions, and make purchases seamlessly without leaving the video stream. This innovative approach provides transparency, fosters a sense of community, and creates a sense of urgency and exclusivity around the products on offer.
Since its inception in 2018, NTWRK has partnered with renowned artists, brands, and personalities such as Post Malone, Lewis Hamilton, BLACKPINK, and Takashi Murakami, offering their fans unprecedented access to exclusive collaborations and limited releases. The company has been at the forefront of the live stream shopping industry, which is estimated to reach USD 68 billion in sales by 2026 in the US alone.
In February 2024, NTWRK acquired the popular youth culture media company Complex, marking a significant step in its evolution. By merging Complex's content and reach with NTWRK's ecommerce platform, the combined entity aims to create a comprehensive digital hub for "superfan" culture, encompassing commerce, digital media, and music.
Key customers and partnerships
Through its strategic partnership with Universal Music Group (UMG), NTWRK gained access to industry-leading music labels like Interscope Geffen A&M (IGA) and Capitol Music Group. This collaboration allows NTWRK to deliver exclusive collaborations and cultural experiences directly to passionate music fans, deepening the connection between artists and their audiences.
Notable partnerships include exclusive collaborations with BLACKPINK x Murakami and the Interscope 30th Anniversary vinyl collection, featuring dialogues between visual artists like Damien Hirst, Kehinde Wiley, and Ed Ruscha, and iconic Interscope artists from the past three decades.

NTWRK

ShopShops is a live-shopping platform that allows hosts to showcase and sell products in real-time to viewers through livestreaming. The company primarily focuses on the fashion and lifestyle segment, offering pre-owned luxury and designer brands. ShopShops' business model involves connecting retail brands with creators, referred to as hosts, who can represent and sell the brands' products through live video sessions.
The platform operates as a three-sided marketplace, facilitating the interaction between brands, hosts, and consumers. Brands can hire hosts on an hourly or event basis to showcase their products during live streams, providing a personalized shopping experience to viewers. This approach aims to bridge the gap between traditional retail and ecommerce by replicating an offline shopping experience online.
ShopShops initially launched in China in 2017 and observed consumer behavior similar to the early adoption phase of live shopping in that market. The company entered the US market in 2022, recognizing the growth potential as American consumers become more receptive to this shopping format. ShopShops anticipates that by 2024, major US brands will incorporate live streaming into their marketing strategies, following a similar trajectory to the adoption of platforms like TikTok.
While live shopping in the US is expected to be more segmented across vertical categories compared to China's more centralized platforms, ShopShops believes its focus on the female fashion and lifestyle vertical positions it well for success. The platform aims to expand into other verticals such as home and arts in the future.

ShopShops

Platforms for creating, scheduling, and managing a brand or independent seller’s social media presence. A number of these platforms also provide AI-powered social listening and data analytics tools to gauge customer sentiment.

AI-powered tools for automatically monitoring and responding to customer queries across multiple social media channels.

Platforms for identifying and managing influencers to promote and sell products and services through social media.

Tools typically used by influencers to demonstrate and sell products and services via social media. The solutions are the digital equivalents of live teleshopping programs.

Platforms for curating and displaying customer reviews, recommendations, and product and service feedback on a brand or independent sellers' social media pages and websites.

Tools to create and implement instant shopping features to an image or video advertisement

Increases transparency of the effectiveness of social commerce by providing solutions for attribution and measurement

Relevant for social chatbots segment that uses AI/ML to provide automated responses to customers

Creates virtual assets for Metaverse stores and marketing on metaverse platforms

Social media platforms such as Snap are developing AR solutions for live shopping experiences

Attentive (also known as Attentive Mobile) is a mobile marketing automation tool that allows firms to study customer behavior on popular ecommerce sites such as Shopify, Magento, and BigCommerce in real time and send personalized text messages to drive consumer sales. Attentive’s audience manager and business intelligence platform allows firms to create custom marketing campaigns and track performance over time. The platform can also integrate with leading email marketing solutions such as Salesforce and Mailchimp to extend its value. In June 2022, it <a href="https://sp-edge.com/updates/11071">launched Attentive Concierge</a>, a product which it claims can recreate the in-store experience, enabling marketers to execute highly personalized SMS conversations at scale.In March 2023, the firm <a href="https://sp-edge.com/updates/17381">launched Attentive AI,</a> a learning engine, to further optimize marketing campaigns. Attentive is the largest text messaging service provider for Shopify and had more than 8,000 customers (by March 2023) in the ecommerce, retail, food and beverage, entertainment, and media and publishing industries. In July 2024, Attentive introduced a tool called <a href="https://sp-edge.com/updates/31633">AI Pro,</a> which offers various features to enhance marketing strategies with AI technology.Attentive’s strength lies in its building of a “mobile-first” ecommerce strategy that has seen accelerated growth in 2020–2021 owing to the Covid-19 pandemic, as consumers have been increasingly turning to their mobiles for shopping, where SMS marketing is a natural fit. According to Attentive, its text messaging service can on average account for 18.5% of total online revenue for ecommerce brands.&nbsp;In June 2021, the company acquired Tone, a text messaging firm that specializes in using AI-enhanced text messages sent by human agents. That same month, it also acquired Privy, an email marketing platform targeted at small businesses.&nbsp;Key customers and partnerships&nbsp;As of March 2023, the platform had served 8,000+ customers.In September 2024,&nbsp;Attentive partnered with&nbsp;<a href="https://sp-edge.com/updates/34075">Thanx,</a> a restaurant loyalty platform, to integrate SMS marketing with loyalty programs.

Outbrain is an algorithm-based content recommendation and discovery platform that curates native advertising content from the open web, providing personalized content for brands to increase customer engagement. Outbrain also allows content publishers to amplify its reach by supplying content to the platform. As of September 2023, customers could access 7,000+ online content sources including content by the Washington Post, Guardian, and BBC.&nbsp;Outbrain has been a pioneer in the content recommendation space and was the first to introduce an algorithm-based content recommendation in 2008. It was also the first to introduce a self-service platform for content recommendation in 2012. In May 2021, it tested “QualityRatings,” a tool that implements quality guidelines for the content featured on its platform while using machine learning and AI to create a more personalized user experience. In September 2022, the firm launched <a href="https://sp-edge.com/updates/13122">Keystone</a>, a business optimization solution for publishers.&nbsp;Outbrain has made a series of acquisitions over the years while making enhancements to its product offerings. In November 2021, <a href="https://sp-edge.com/updates/6992">Outbrain acquired vi</a>, a contextual video intelligence platform for USD 55 million to grow its CTV and other display ads offerings. In August 2024, Outbrain acquired <a href="https://www.adexchanger.com/online-advertising/outbrain-acquires-teads-from-altice-for-1-billion/">Teads</a>, an SSP and video monetization company, to create an "end-to-end, full-funnel platform" by expanding into TV, video, and CTV advertising.&nbsp; Key customers and partnerships&nbsp;Outbrain’s customers include leading news media outlets such as CNN, MSN, and Sky News, serving more than a billion monthly users (by December 2022).&nbsp;&nbsp;In April 2022, Outbrain’s platform was <a href="https://sp-edge.com/updates/9907">integrated with ID5</a> to provide a privacy-first customer identification solution.

Outbrain

Marin Software is an adTech firm offering a suite of solutions for brands looking to conduct search, social media, and ecommerce advertising. The firm’s “MarineOne” solution enables Brands to integrate their data under a single platform; coupled with machine learning tools, marketers can optimize ad spending across multiple platforms. In the case of search and social media advertising, Brands can increase their visibility across a number of search engines and social media platforms including Google, Facebook, and Apple Search Ads.&nbsp;In recent years the firm has been making enhancements to transform its Marine One Software as a complete marketing campaign management &amp; intelligence solution. In line with the firm expanded its ecommerce advertising solution capabilities by increasing the number of integrations to include Criteo’s commerce media platform and Instacart’s advertising platform. In <a href="https://sp-edge.com/updates/12159">2022</a>, the firm rolled out a number of new product and features including 1) MarinOne bidding, the firm's ad bidding marketplace, 2) MarinOne support, to enable advertisers to improve ad performance with multi-edit ad scheduling solutions, 3) social rules engine, to help automate workflows, and 4) <a href="https://sp-edge.com/updates/15019">Budget Optimizer</a>, an ad budget management solution. More recently, in April 2023, the firm introduced an automation tool <a href="https://sp-edge.com/updates/17565">“MarinOne Scripts,”</a> which integrates Python scripting with its MarineOne platform, providing marketers with customized and data-driven solutions to optimize campaigns.&nbsp;Key customers and partnershipsAs of October 2021, several brands from varied industries, including Nissan, American Eagle outfitters, and Harmony, use the firm’s solutions.In 2021, the firm made a number of new initiatives in 2021, including an <a href="https://sp-edge.com/updates/7635">integration with Amazon Ads</a> and a <a href="https://sp-edge.com/updates/6973">partnership with CitrusAd </a>to expand the ecommerce capabilities of its platform. In January 2023, the company announced an <a href="https://sp-edge.com/updates/16172">integration with Yahoo</a> to broaden access to programmatic ad content.&nbsp;&nbsp;

Marin Software

Founded in China, Terminus claims to have the first account-based marketing (ABM) platform that unifies the marketing and sales teams’ roles under a single platform. Terminus specializes in B2B marketing and, according to the firm, its “Terminus Data Studio” has one of the largest B2B account databases, which by September 2021, covered more than 70 million businesses. Terminus’s customer data platform (CDP) is fully integrated with its marketing automation platform, through which teams can run multi-channel targeted campaigns across many channels including email, ad networks, live chat, and the web. This can then be analyzed with Terminus’ suite of analytics and attribution tools. By September 2021, Terminus served more than 1,000 customers, including Salesloft, Foundry, and Quantum Workplace.According to a study done by Forrester (in Q2 2020), Terminus has been recognized among the ABM platform leaders.Through a series of acquisitions, Terminus has transformed into a marketing cloud platform offering a range of services. Its two latest acquisitions took place within 12 months. In November 2020, it acquired Growflare, a lead generation and account-based intelligence platform catering to B2B startups, followed by B2B CDP Zylotech in September 2021. Terminus hoped to capitalize on these to build the most comprehensive ABM platform on the market.

Terminus

Founded in France, Brevo <a href="https://sp-edge.com/updates/18241">(formerly Sendinblue)</a> began as an email marketing automation platform catering to small and medium-scale businesses (SMB). It has since extended its services to become an all-in-one marketing platform; the range of services found on Brevo's platform include email and SMS marketing, customer relationship management (CRM) tools, landing page creation, and Facebook ad management, among others. In November 2022, the firm launched an <a href="https://sp-edge.com/updates/14388">integrated meetings solution</a> that brings together scheduling, video conferencing, and payment solutions. In March 2023, the company <a href="https://sp-edge.com/updates/17462">unveiled “Conversations”</a> to manage customer conversations across messaging channels in one centralized location.Brevo’s platform is compared with other well-known competitors such as Mailchimp and Hubspot and is commended for its live support and fair pricing, making it a strong contender in the SMB space.&nbsp;The company has expanded its product offering through a series of acquisitions during 2021-2022. Brevo acquired three firms in September 2021 for USD 47 million: 1) Metrilo, a provider of customer analytics and marketing services for ecommerce stores, 2) Chatra, a live chat messenger app for increasing online sales, and 3) PushOwl, a customer re-engagement website that uses web-based push notifications. In March 2022, the firm <a href="https://sp-edge.com/updates/9009">acquired MeetFox</a>, a meeting scheduling and video conferencing platform. In September 2022, the company <a href="https://sp-edge.com/updates/13360">acquired Yodel.io,</a> an Austrian cloud-based phone system provider, to enable additional customer touchpoints, and reduce the overall digital marketing spend for SMBs. More recently, in February 2023, the firm <a href="https://sp-edge.com/updates/16271?industryIds=62">acquired Captain Wallet,</a> a mobile wallet marketing platform, to broaden its reach internationally. In December 2023, Brevo acquired <a href="https://sp-edge.com/updates/24833">WonderPush and Octolis,</a> two customer interaction platforms, to expand its CRM capabilities.&nbsp;&nbsp;The firm achieved <a href="https://sp-edge.com/updates/15834">USD 100 million in Annual Recurring Revenue (ARR)</a> at the end of 2022 while maintaining a positive EBITDA position.&nbsp;Key customers and partnerships&nbsp;The platform catered to 500,000+ customers across 180 countries as of end December 2022.

Brevo

Acquia provides a digital experience platform (DXP) to support medium to large enterprises that use Drupal, an open-source content management system (CMS) that provides the back-end infrastructure for websites and by September 2021, powered approximately 2.1% of websites on the internet. The core product offered by Acquia is a marketing cloud that provides a full suite of services to manage the customer journey. The platform features a customer data platform (CDP), unifying data across multiple sources; sales automation tools to deliver personalized marketing campaigns across multiple delivery channels; marketing campaign management tools to manage distributed marketing teams; and a content management platform to organize and monitor content.&nbsp;Having been built on the Drupal framework, which does not require any programming skills to implement, Acquia’s marketing cloud claims to be more accessible and agile than enterprise cloud solutions provided by incumbents such as Adobe and Oracle. In 2021, Gartner’s Magic Quadrant report named Acquia a leader in DXP platforms, while a study done by Forrester (in July 2021) found that customers of Acquia’s DXP solutions experienced a payback on their investment in less than six months, generating an average return on investment (ROI) of 589% over three years.&nbsp;Acquia has made several investments and enhancements to its DXP platform. In January 2021, Acquia, in partnership with Commercetools and Lucidworks, launched “Acquia Digital Commerce,” a service for creating personalized digital shopping experiences for customers. The firm has also added a number of self-serve features to its CDP such as&nbsp;<a href="https://sp-edge.com/updates/11422">“right to erasure”</a> to bolster the privacy and security features of its platform to cater to enterprise users. In&nbsp;<a href="https://sp-edge.com/updates/35334">October 2024,</a> Acquia added AI capabilities to digital asset management solutions to accelerate campaign delivery.&nbsp;In September 2021, Acquia acquired Widen Enterprises, a digital asset management (DAM) and product information management (PIM) software company, for an undisclosed amount. As a result, customers can have a fully integrated experience on the platform, while the acquisition also added a further 700+ customers. In November 2023, the company acquired Monsido, a website accessibility and optimization solution from CivicPlus, to expand its platform capabilities.&nbsp;In&nbsp;<a href="https://sp-edge.com/updates/36365">November 2024,&nbsp;</a>Acquia acquired Monsid to expand Acquia's digital experience platform capabilities.Key customers and partnershipsBy September 2021, Acquia counted one in four Fortune 500 companies, including Johnson &amp; Johnson, Bayer, and Xerox, among its customers.&nbsp;As of September 2024, the company served more than 4,000 customers globally.&nbsp;In June 2022, Acquia&nbsp;<a href="https://sp-edge.com/updates/11352">partnered with Workato</a> (enterprise-level workflow automation platform) to integrate with Acquia’s CDP to expand enterprise use of the platform. The integration added 100+ technology integrations compatible with Acquia’s marketing cloud.&nbsp;

Acquia

Firms positioned as an 'all-in-one' marketing platform,  providing a variety of functions across the MarTech stack

Startups providing platforms for planning and managing marketing campaigns.

Startups offering tools for finding and attracting potential customers with targeted ads.

Startups providing tools to automate the execution of marketing campaigns across varied channels.

Startups providing tools for gathering, cleaning, and enhancing customer data to provide deep analytics. This also includes firms offering account-based marketing (ABM) solutions to drive targeted and personalized campaigns.

Companies that use GenAI as a core part of their product offering for marketing

Personalization tools are mainly used in AdTech and marketing campaign automation

Marketing automation provides measurement and attribution solutions to measure marketing effectiveness

Uses GenAI to automate content creation  and personalize content for marketing campaigns

Uses AI/ML to enable marketing automation, making it a core part of many companies' products

Metaverse advertising is being explored by AdTech segments for in-game advertising

The in-game advertising segment is in development and has a niche relevance to this area

ANALYST_QUICK_TAKE

PROMINENT_CATEGORY

<div>
 AI-powered mobile marketing platform, Attentive, has launched new features for Attentive Signal, its identity solution. Among these are the Enhanced Attentive Tag and Smart Resolution, both part of AI Pro, an advanced Identity AI service.
 Enhanced Attentive Tag employs server-side technology for persistent cookies to improve session identification reliability. Smart Resolution utilizes multiple unique IDs and machine learning to link site visitors across different devices and browsers, even without cookies. These enhancements supplement the existing functionalities of Attentive Signal, including an identity graph, data capture capabilities, unique identifiers, mobile optimization, and enterprise-level security.&nbsp;
 
</div> Analyst QuickTake: 
 This product update underscores Attentive's strategic focus on enhancing AI-driven personalization. To further illustrate this strategy, the company launched AI Pro in <a href="https: 
//sp-edge.com/updates/31633"> July 2024 </a> , designed to optimize marketing messages .

Attentive

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