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Creator Economy

Creator Economy

Linktree teardown: A link-in-bio service for creators

Linktree is a landing page service that allows creators to combine their content across multiple social media platforms into one link they can add to their bio (link-in-bio), boosting discoverability and sales. The link directs potential customers to a creators' Linktree page, allowing creators to showcase products, embedded content from other social media sites, and paywalled content. Linktree also offers customizable page templates, analytics, and a feature for receiving tips from audiences. In July 2022, Linktree released a mobile app that lets users create and manage Linktrees, customize designs, and track monetization metrics. Its other features include the Linktree Marketplace, a hub where users can browse platform partners and integrations, and Link Apps, which lets users embed partners' services directly into their landing pages. Our content partner Sacra’s company teardown (December 2022) takes a deeper look at Linktree’s financials, business model, competitive environment, and market opportunities.

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