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EdTech: Corporate Learning

EdTech: Corporate Learning

BetterUp: AI-enhanced coaching for holistic employee development

BetterUp is a mobile-first platform that combines coaching, AI, and behavioral science to support employees’ personal growth, professional development, and holistic well-being. The company also offers BetterUp Care, a mental fitness service that provides access to experts in various fields, curated content, on-demand support, group coaching, and digital learning to assist employees in problem-solving and adapting to change.
  • BetterUp uses a mobile-first approach to provide personalized coaching, counseling, and mentorship services. It integrates AI technology and behavioral science to support employees’ personal growth and professional development.
  • The company has expanded its offerings with the acquisitions of AI-based software company Motive and workforce collaboration solutions provider Impraise (September 2021), enhancing its AI capabilities and accelerating its expansion in the EMEA region.
  • BetterUp operates globally, serving more than 380 enterprise businesses in 60 languages across more than 70 countries, with a network of more than 3,000 coaches (July 2022). The company opened new offices in Munich and London in 2021 to strengthen its presence in Europe.
  • In addition to its core coaching services, BetterUp launched BetterUp Care in 2021, a mental fitness offering that lets enterprises access a range of specialist coaching services, curated content, on-demand support, and digital learning resources.
Below, we present a detailed company teardown published by our content partner Sacra (April 2023), which takes a deeper look at BetterUp’s financials, business model, competitive environment, and market opportunities.

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