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Ed Tech: Corporate Learning

Modern tools to train and motivate staff, and bridge emerging skill gaps.

Overview

Educational technology (EdTech) refers to the management of teaching and learning materials and processes using technological tools and applications. The terms online learning, virtual learning, and e-learning are often interchangeable with EdTech.

Reliance on EdTech for enterprise-level workforce training is increasing, as organizations seek to onboard new employees, retain and motivate staff, and bridge skill gaps with limited learning and development (L&D) resources. Many specialized jobs also require continuing education and accreditation which can be supported by EdTech tools and services. 

The modern workforce’s drive to learn new skills and take on new challenges have also influenced the adoption of EdTech with e-learning now representing 21%-40% of the median organization’s learning portfolio in contrast with 1%-20% five years ago.

What's driving this industry?
Market Sizing

The US educational technology Corporate Learning market could reach USD 13.5-21.2 billion by 2026

Conservative case

USD 13.5 Bn

Base case

USD 17.0 Bn

Expansion case

USD 21.2 Bn

USD billion0510152025202120222023202420252026
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COVID-19 IMPACT

In-person training programs are migrating to virtual formats as companies rethink their learning strategies

  • Cornerstone OnDemand reported that 50% of HR departments at client organizations moved their instructor-led, in-person training to a virtual, online format. One client, a large global e-tailer who shifted to a 100% remote workforce, is transitioning from instructor-led training to online training with content from social platforms and Cornerstone.

  • The number of academic and professional learners using BenchPrep reached nearly seven million in December 2020, with new customers growing 3x year-over-year (YoY), and the number of organizations using the platform growing by 55% YoY. 

New training needs have emerged

  • During March 2020 and April 2020, Skillsoft witnessed substantial growth in course completions across several topics including “Developing Emotional Intelligence”, “Exploring Virtual Collaboration”, and “Facing Virtual Team Challenges”.

  • Between March 2020 and December 2020, Coursera reported more than 69 million enrollments, an increase of about 430% YoY. The two most popular courses were “The Science of Well-Being” (more than 2.5 million enrollments), and “Covid-19 Contact Tracing” (more than one million enrollments).

  • Cornerstone OnDemand reported that HR teams at client organizations had assigned and created more than 1.8 million new courses, of which 11,000 are Covid-19-related, as of April 2020. Further, more than 56,000 Covid-19-related courses had been taken through Cornerstone Cares, a free public learning resource launched in March 2020.

  • Udemy for Business reported an increase in mental health skills course consumption in industries with essential workers such as the government, nonprofit, and healthcare sectors.

View detail

Market Mapping


Corporate educational technology (EdTech) products and services can be broadly categorized as content-focused, service-focused or providing a delivery solution.

The EdTech corporate learning market is dominated by incumbents specializing in content, services, delivery solutions or a combination of these factors. Disruptive EdTech startups are mostly early- and growth-stage firms that have attracted investor attention on the strength of high-quality or unique content, efficient delivery methods, affordability or a combination of these factors.

Incumbents
Growth
Early
Seed
Pre-Seed
Learning content | Career development
?
Learning content | Supplementary skills
?
Learning technology systems
?
Learning and engagement tool
?
Massive open online course (MOOC) provider
?
Coaching, tutoring, and mentoring
?
Support service
?
Dictionary.com
Dictionary.com
Dictionary.com
Dictionary.com
Dictionary.com
Dictionary.com
Dictionary.com
SAP
Salesforce
Pearson
Learning Curve Group
General Assembly
Graham Holdings
Skillsoft
Zovio
Wiley
Cengage
Berlitz Corporation
FranklinCovey
Softline
Eruditus
Guild Education
BetterUp
Degreed
Cornerstone OnDemand
OpenSesame
ELB Learning
ExecOnline
Talent Garden
Transfr VR
EduMe
Interplay Learning
Codecool
Docebo
MindEdge Learning
Learning Pool
Learning Technologies Group
Connect For Education (C4E)
Upstryve
Multiverse
Area9 Lyceum
Career Karma
Talespin
Esme Learning Solutions
Section4
Product School
Disprz
Sana Labs
Uvaro
Learn In
Growth Tribe
Learnerbly
SV Academy
Tovuti
Sales Impact Academy
Workera.ai
Tigerhall
Learn To Win
Rising Team
edyoucated
StackFuel
Health and Safety Institute
Thrive Global
Immersive Labs
ThriveDX
Preply
Voxy
Rethink First
Speexx
Living Security
Praxis Labs
headversity
Electives
Cyber Guru
Huntress
Immersive Factory
Ethena
Vantage Point
Microsoft
SAP
Adobe
Salesforce
Skillsoft
Orasi
Sigma Resources
Emyode
Articulate
Seismic
Degreed
Go1
Cornerstone OnDemand
360Learning
Whatfix
Blackboard
ELB Learning
WorkRamp
Spekit
Absorb Software
Learnosity
Studytube
CYPHER LEARNING
The Glimpse Group
Axonify
BenchPrep
Thinkific
Docebo
Learning Pool
Intellum
TalentLMS
SAP Litmos
Dictionary.com
Learning Technologies Group
Connect For Education (C4E)
eloomi
Skilljar
Area9 Lyceum
Talespin
Mursion
Trainual
Disprz
Qstream
DeepHow
Tovuti
MobieTrain
Huntress
Cambridge Spark
Auzmor
KloudLearn
Arist
Moth+Flame
NovoEd
Learner Mobile
Squigl
Orasi
LoopUp
Kahoot!
Seismic
SkyHive
Transfr VR
The Glimpse Group
Rallyware
Strivr
Talespin
Mursion
Attensi
Qstream
Sana Labs
Immersive VR Education
Virti
Bites
Moth+Flame
Motive
Pathways Training and eLearning
Mindmarker
LinkedIn Learning (Microsoft)
Pluralsight
Penn Foster
Zovio
upGrad
Coursera
Go1
Udemy
Platzi
Corporate Finance Institute
Skillsoft
Zovio
BetterUp
CoachHub
Torch Leadership Labs
Hone
Brainstation
GrowthSpace
GoCoach
Campfire
Pearson
Parchment
EmPath

The Disruptors


Disruptors in the educational technology (EdTech) corporate learning market cater to the learning needs and styles of the modern workforce using emerging and evolving technology.

Content providers such as Coursera, Degreed and Guild Education focus on offering a wide breadth of high-quality content by partnering with universities to offer their programs to individual learners and corporate workforces. Other startups such as Strivr, TRANSFR, Mursion, and Talespin offer simulation-based learning using virtual reality (VR) technologies. Another approach provides platforms that connect learners with instructors, either on a large scale such as Udemy, or on a one-on-one basis such as Torch Leadership Labs, CoachHub, and Multiverse. Udemy and Coursera are leaders in the corporate client content space with 7,000 and 2,300 organizations using their platforms, respectively.

Delivery solutions providers seek to disrupt the traditional learning management system (LMS) market by hosting user-generated content, and by offering new personalized, gamified, and micro-learning models. Leaders in the delivery solutions space include Blackboard, Cornerstone OnDemand, TalentLMS, Articulate, and Cypher Learning.

Content providers have attracted more funding than service and delivery solution providers as a result of pandemic-driven demand for workforce upskilling and reskilling solutions.

Learning content | Career development

?

Disruptors

?
Funding in USD Millions
Learning Technologies Group
Public - Market cap USD 1.1 bn
Docebo
Public - Market cap USD 897.4 mn
Eruditus
1164
Guild Education
643
BetterUp
567
Multiverse
414
Degreed
412
Cornerstone OnDemand
345
OpenSesame
97
ELB Learning
92
ExecOnline
88
Talent Garden
74
Area9 Lyceum
53
Career Karma
52
Transfr VR
47
Talespin
41
Esme Learning Solutions
38
Section4
37
EduMe
27
Sales Impact Academy
26
Product School
25
Interplay Learning
25
Disprz
22
Workera.ai
21
Sana Labs
20
Codecool
16
Uvaro
14
Learn In
14
Learnerbly
12
SV Academy
12
MindEdge Learning
0
Learning Pool
Unknown
Connect For Education (C4E)
Unknown
Upstryve
Unknown
Watchlist
?
Growth Tribe
Tigerhall
Tovuti
Learn To Win
Rising Team
edyoucated
StackFuel

Learning content | Supplementary skills

?

Disruptors

?
Funding in USD Millions
Thrive Global
146
Immersive Labs
124
ThriveDX
110
Preply
100
Voxy
42
Living Security
20
Praxis Labs
19
headversity
13
Rethink First
12
Electives
10
Huntress
3
Watchlist
?
Ethena
Speexx
Cyber Guru
Vantage Point
Immersive Factory

Learning technology systems

?

Disruptors

?
Funding in USD Millions
Learning Technologies Group
Public - Market cap USD 1.1 bn
Docebo
Public - Market cap USD 897.4 mn
Thinkific
Public - Market cap USD 191.1 mn
The Glimpse Group
Public - Market cap USD 71.9 mn
Articulate
1500
Seismic
447
Degreed
412
Go1
384
Cornerstone OnDemand
345
360Learning
243
Whatfix
140
Blackboard
122
ELB Learning
92
eloomi
79
WorkRamp
67
Spekit
61
Absorb Software
59
Skilljar
53
Area9 Lyceum
53
Learnosity
52
Studytube
43
Talespin
41
CYPHER LEARNING
40
Axonify
35
Mursion
35
Trainual
34
BenchPrep
28
Disprz
22
Qstream
22
DeepHow
9
Huntress
3
Learning Pool
Unknown
Connect For Education (C4E)
Unknown
NovoEd
Unknown
Intellum
Unknown
TalentLMS
Unknown
SAP Litmos
Unknown
Dictionary.com
Unknown
Watchlist
?
Arist
Tovuti
MobieTrain
Moth+Flame
Squigl
Cambridge Spark
Auzmor
KloudLearn
Learner Mobile

Learning and engagement tool

?

Disruptors

?
Funding in USD Millions
Kahoot!
Public - Market cap USD 833.3 mn
The Glimpse Group
Public - Market cap USD 71.9 mn
Seismic
447
Strivr
86
SkyHive
48
Transfr VR
47
Talespin
41
Mursion
35
Attensi
26
Rallyware
25
Qstream
22
Sana Labs
20
Immersive VR Education
16
Virti
12
Pathways Training and eLearning
Unknown
Watchlist
?
Bites
Moth+Flame
Motive
Mindmarker

Massive open online course (MOOC) provider

?

Disruptors

?
Funding in USD Millions
Udemy
Public - Market cap USD 1.7 bn
Coursera
Public - Market cap USD 1.6 bn
upGrad
632
Go1
384
Platzi
78
Corporate Finance Institute
48

Coaching, tutoring, and mentoring

?

Disruptors

?
Funding in USD Millions
BetterUp
567
CoachHub
333
Torch Leadership Labs
88
Hone
52
GrowthSpace
44
Campfire
3
Brainstation
Unknown
Watchlist
?
GoCoach

Support service

?

Disruptors

?
Funding in USD Millions
Parchment
66
Watchlist
?
EmPath

Learning Technologies Group

Brighton, UK-based Learning Technologies Group PLC (LTG) serves the corporate digital learning and talent management market through several educational technology (EdTech) businesses. Since its formation in 2013, the company has expanded through several acquisitions and product launches with over 4,000 customers as of April 2020. The US accounts for about 70% of the group’s business while the UK and Europe account for most of the rest. 

LTG’s content and services division includes its LEO Learning content, media, tools, and platform provider, the LEO GRC (formerly Eukleia) provider of governance, risk management, and compliance training solutions, and PRELOADED, a games studio. 

The company’s software and platforms division accounts for about 70% of LTG’s revenue. This division includes PeopleFluent, a US-based provider of cloud-based integrated recruiting, talent management, and compensation management solutions (acquired in 2018); Gomo, a multi-device authoring tool; Rustici Software, a provider of e-learning standards conformance solutions (acquired in 2016); Watershed, a learning record store (acquired in 2018); Affirmity, a supplier of workforce compliance and diversity solutions (launched in 2018); VectorVMS, a vendor management solution; Breezy HR, a recruiting platform (acquired in 2019); Instilled, a learning experience platform (launched in 2019); and Open LMS, a large commercial Moodle provider (acquired from Blackboard in March 2020).

LTG’s PeopleFluent business was expanded through the acquisition of Reflektive, provider of an engagement and analytics platform (January 2021), and Bridge, a corporate LMS for mid-enterprise organisations, from Instructure Inc. (February 2021) The acquisition complements PeopleFluent, which serves the large enterprise market, and BreezyHR, which serves the small and medium-sized business market. In March 2021, Visier, a provider of workforce analytics and planning applications, made its analytics available on PeopleFluent, with a full launch out of beta testing scheduled for later in 2021. The company enhanced Bridge’s data interpretation capabilities in May 2021 with the introduction of Bridge Analytics to help organizations measure the impact of their employee learning and performance programs.

Meanwhile, LTG expanded Affirmity's geographic reach and its online training and diversity consulting capabilities with the acquisition of PDT Global, a diversity and inclusion training and consultancy firm, in February 2021.

LTG has strengthened its Open LMS business through the acquisition of Australian firm eCreators, and eThink Education, a US-based provider of e-learning solutions that support the Moodle and Totara learning management systems (LMS), in 2020. In February 2021, Open LMS announced plans to release its Moodle modules and enhancements in line with its commitment to be fully open source by the end of 2021. The business will also increase its investment in developing learning management system (LMS) features and code for the e-learning market. Additionally, the business is making its Learnbook LMS open source and rebranding it “Open LMS Work.” In May 2021, Open LMS partnered with K16 Solutions, a provider of LMS course migration, course design, and course archiving services, to make its own LMS migration and onboarding process for new clients easier. In August 2021, Open LMS announced a merger of its Elearn magazine with  LMSPulse, a news source for the elearning community, which reflects an increased commitment to provide open source content to the elearning community. Further, Rustici Software’s position in the e-learning standards market was bolstered with the acquisition of US-based JCA Solutions, a provider of products and services supporting e-learning standards, in 2020. In August 2021, Open LMS partnered with Mediamaisteri Oy, a Moodle-based EdTech services provider, to expand into the Finnish and Nordic markets.

In July 2021, LTG acquired GP Strategies Corporation, an NYSE-listed workforce transformation solutions provider, which will become a division of LTG and be delisted from the NYSE. The acquisition allows LTG to deliver enhanced training, consulting, and business improvement services tailored to clients while expanding GP Strategies’ product offering and footprint. The company raised GBP 85 million (USD 118 million) in a share placing to part-fund the acquisition.

Segment:
Learning content | Career development
Competitors:
Trainual, KloudLearn, Learning Pool, Cornerstone OnDemand
Disruptor Funding History

Learning content | Career development:

Docebo
Eruditus
Guild Education
BetterUp
Multiverse
Degreed
Cornerstone OnDemand
OpenSesame
ELB Learning
ExecOnline
Talent Garden
Area9 Lyceum
Career Karma
Transfr VR
Talespin
Esme Learning Solutions
Section4
EduMe
Sales Impact Academy
Product School
Interplay Learning
Disprz
Workera.ai
Sana Labs
Codecool
Uvaro
Learn In
Learnerbly
SV Academy
MindEdge Learning
Growth Tribe
Tigerhall
Tovuti
Learn To Win
Rising Team
edyoucated
StackFuel

Learning content | Supplementary skills:

Thrive Global
Immersive Labs
ThriveDX
Preply
Voxy
Living Security
Praxis Labs
headversity
Rethink First
Electives
Huntress
Ethena
Speexx
Cyber Guru
Vantage Point
Immersive Factory

Learning technology systems:

Docebo
Thinkific
The Glimpse Group
Articulate
Seismic
Degreed
Go1
Cornerstone OnDemand
360Learning
Whatfix
Blackboard
ELB Learning
eloomi
WorkRamp
Spekit
Absorb Software
Skilljar
Area9 Lyceum
Learnosity
Studytube
Talespin
CYPHER LEARNING
Axonify
Mursion
Trainual
BenchPrep
Disprz
Qstream
DeepHow
Huntress
Arist
Tovuti
MobieTrain
Moth+Flame
Squigl
Cambridge Spark

Competitive Analysis


Filter by a segment or companies of your choice
Learning content | Career development

Learning Technology Systems: Includes technology platforms such as learning management systems (LMS) and learning experience platforms (LXP), and content development tools such as authoring and course-building tools

Incumbents


Corporate educational technology incumbents bolt on acquisitions to build broad portfolios 

Leading content providers such as Skillsoft, LinkedIn Learning, and Pluralsight maintain extensive reach by catering to both individual learners and corporate clients with a mix of freemium and subscription-based business models. That reach is extended through partnerships with firms in the service and delivery solutions space.

Many of these companies also operate across academic institutions as well as business organizations. Kaplan’s (a business of Graham Holdings) higher education programs, professional training, certifications, test preparation, and student support services are used by academic institutions and businesses, while Pearson’s solutions span PreK-12 education, higher education, and industry and professional education.

Distributors of learning management systems include SAP, Adobe, and Microsoft. These companies have grown their portfolios by expanding—often by way of acquisition—into content and support services such as authoring and communication, as well as human resource functions like recruitment, compensation, and performance evaluation.

Learning content | Career development
Learning content | Supplementary skills
Learning technology systems
Learning and engagement tool
Massive open online course (MOOC) provider
Coaching, tutoring, and mentoring
Support service
In House Development
M&A
Partnership
Investment
Microsoft
LinkedIn Learning (Microsoft)
SAP
Adobe
Salesforce
Pearson
Learning Curve Group
General Assembly
Graham Holdings
Pluralsight
Skillsoft
Penn Foster
Zovio
Wiley
Cengage
Orasi
Sigma Resources
Berlitz Corporation
Emyode
FranklinCovey
LoopUp
Health and Safety Institute
Softline

Notable Investors


No investor data is available

Funding data are powered by Crunchbase
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