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SAP

Overview
Activities
Financials

SAP (XETR: SAP), founded in 1972, is a German multinational enterprise software provider. SAP offers a range of enterprise resource planning (ERP), supply chain management applications, procurement applications software, and travel and expense management software for businesses. SAP is the global leader in ERP software market, with over 400,000 business customers as of 2021. SAP generated a revenue of EUR 30.9 billion (~USD 33.4 billion) in 2022.

Cloud-based software accounted for ~41% of SAP’s revenue, while software licensing (non-cloud software) and software support (after-sales services) accounted for ~7% and ~39% of total revenue, respectively. The Americas region was the largest revenue generator for SAP, contributing ~43% of the company’s total revenue, followed by the EMEA region (~42%) and the APJ region (~15%). 

In June 2023 , SAP sold its stake in the experience management software platform, Qualtrics (previously acquired in 2018). In August 2022, SAP also divested from its cloud-based corporate learning solutions business, Litmos. 

SAP expects to earn cloud revenue of around EUR 14.0 billion–14.4 billion (~USD 15.1 billion–15.6 billion) (EUR 11.4 billion (~USD 12.3 billion) in 2022 ), and cloud and software revenue (combined) of EUR 26.9 billion–27.4 billion (~USD 29.0 billion–29.6 billion) (EUR 25.4 billion (~ USD 27.4 billion) in 2022). Operating profit for the year is forecasted to range between EUR 8.6 billion – 8.9 billion (~USD 9.3 billion – 9.6 billion) (EUR 8.0 billion (~USD 8.6 billion) in 2022). SAP is focused on achieving carbon neutrality across its operations, as well as being committed to achieving net zero along its value chain by the end of 2023.

HQ Location:
Dietmar-Hopp-Allee 16 Walldorf DEU
Founded year:
1972
Employees:
10,000+
Key CVC / asset management units:
SAP.iO
SAP IoT Startup Accelerator
SAP Startup Focus
SAP GRC Business Unit
SAP France
SAP America
Sapphire Ventures
Work
Sales & Marketing
Manufacturing
Education & Public Services
Energy & Climate Change
Financial Services
Hospitality & Travel
Transportation & Logistics
Information Technology
Data Infrastructure & Analytics
Data Infrastructure & Analytics
Workflow Automation Platforms
Workflow Automation Platforms
Low-code Platforms
Low-code Platforms
Remote Work Infrastructure
Remote Work Infrastructure
B2B SaaS Management Platforms
B2B SaaS Management Platforms
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Workflow automation platforms: A game changer for corporate productivity

Recent Updates

Product updates
Apr 22, 2024
SAP enhances AI capabilities in supply chain solutions to transform manufacturing sector
Supply Chain Tech
Partnerships
Product updates
Mar 19, 2024
SAP Concur updates platform; partners with MasterCard for improved expense report compliance
Travel Tech
Partnerships
Mar 18, 2024
SAP and NVIDIA expand partnership to integrate GenAI in cloud solutions
Generative AI Infrastructure
Product updates
Jan 11, 2024
SAP announces launch of AI-driven predictive demand planning capabilities for retail Industry
Supply Chain Tech
Product updates
Jan 11, 2024
SAP unveils AI-powered solutions to improve business processes and customer engagement
Sales Engagement Platforms
Partnerships
Dec 4, 2023
Upwork partners with SAP Fieldglass and Flextrack to enhance its offerings
Online Freelancing Platforms
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