Securing the right personnel has always been crucial for the success of any company, but this has become increasingly difficult in recent times. In 2023, nearly three out of four companies struggled to secure the necessary talent, with over half feeling ill-equipped to adapt due to shortages in skilled employees. Good talent doesn’t come cheap and employers can no longer just offer competitive salaries; they also need to put together attractive benefits packages to entice top-tier talent, given that nearly two-thirds of potential recruits consider benefits a top priority when looking for a job. 

While salaries are relatively straightforward, benefits need to be customized. When it comes to benefits, offering more is often not good enough—it’s all about offering the right benefits. Today, health benefits have become the most sought-after perk, driving the need for health benefit platforms that help employees customize their benefit packages. Platforms like CapitalRX and Healthjoy serve as centralized hubs for healthcare benefits, making it easy for employees to access, understand, and use their perks. 

This Insight provides an in-depth look at health benefit platforms, what they are, the industry landscape, demand drivers, challenges to growth, and the outlook for this industry.