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Generative AI Applications

Generative AI Applications

Synthesia: Transforming AI-powered video generation via natural text prompts

Synthesia offers an AI-powered video generation platform, creating audio and video from natural text prompts. Users choose a digital voice and an avatar from Synthesia’s collection of stock avatars (160+ as of May 2024) or create their own custom avatar, which will speak the text from the prompt and perform various gestures and actions. Synthesia also offers voice cloning to match users’ voices.
  • Synthesia users can use a conversational AI script assistant, a music and media library, video templates, and automatic closed captioning to enhance their videos. The generated video can be embedded into a website or downloaded in full-HD quality.
  • Synthesia offers ~40 integrations with platforms including Notion, Shopify, YouTube, Microsoft Powerpoint, Vimeo, Moodle, Kickstarter, and WordPress. It uses proprietary models to train neural networks to generate digital avatars by analyzing existing videos in a process called “neural video synthesis.”
  • Synthesia served over 50,000 companies, including Bestseller, Reuters, Teleperformance, Amazon, BSH, Accenture, and BBC.
Below, we present a detailed company teardown published by our content partner Sacra (June 2024), which takes a deeper look at Synthesia's financials, business model, competitive environment, and market opportunities.

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