Synthesia

Synthesia is an AI video generation platform that enables users to create professional-quality videos using AI avatars and voiceovers. The company's core offering revolves around its proprietary AI technology, which seamlessly combines text-to-speech capabilities with realistic AI avatar generation. This allows users to input text, select an avatar, and generate videos effortlessly without the need for cameras, studios, or actors.

Synthesia's AI avatars are highly advanced, with over 150 diverse options representing various ethnicities and appearances. These avatars are based on real actors and utilize cutting-edge AI techniques to ensure accurate lip-syncing, natural gestures, and lifelike expressions. The platform supports over 120 languages and accents, enabling users to create multilingual content with ease.

In addition to its AI avatar capabilities, Synthesia offers a range of features to streamline the video creation process. It provides a library of video templates, stock images, and fonts, allowing users to enhance their content without additional resources. The platform integrates with popular tools like PowerPoint, enabling users to convert presentations into engaging videos.

Synthesia's business model focuses on enterprise and corporate clients, offering various subscription plans tailored to different needs. Its pricing structure ranges from a personal plan with limited video generation to enterprise plans with unlimited video creation and advanced customization options.

Key customers and partnerships

Synthesia has secured partnerships and collaborations with several prominent companies across various industries. In April 2024, the company announced a strategic partnership with ElevenLabs, a generative AI voice platform, to augment its AI avatars with advanced voice cloning and AI-produced audio capabilities. This collaboration aims to enhance the realism and natural speech quality of Synthesia's videos.

Additionally, Synthesia counts major corporations among its clients, including 35% of the Fortune 100 companies. Notable customers include Zoom, Xerox, Microsoft, Reuters, Tiffany's, IHG, Moody's Analytics, and entities of the United Nations.

Furthermore, Synthesia is a launch partner of the Partnership on AI (PAI) on Responsible Practices for Synthetic Media, an industry-wide framework for the ethical and responsible development, creation, and sharing of synthetic media.