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Buy Now, Pay Later

Buy Now, Pay Later

Klarna: The payments and ecommerce platform with BNPL functionality

Klarna is a Swedish payment solutions provider and regulated bank, known for its wide range of services, including a "Buy Now, Pay Later" (BNPL) option. Klarna offers flexible financing options, including biweekly installments, pay-after-30-days, and long-term plans. Users in select markets can also shop via its app and split payments into installments, even if the retailer isn't partnered with Klarna.
  • In 2023 and 2024, the company introduced various features including a personalized shopping assistant, creator support tools, resell functionality, and open banking-powered settlements in the UK, while generating revenue through merchant fees, interest, and late fees.
  • Klarna is the largest BNPL provider in terms of revenue and funding (FY2022) and allows shopping directly within its app in select markets.
  • Klarna has expanded its retail finance presence through acquisitions, including BillPay, Close Brothers Retail Finance, Moneymour, and PriceRunner. It also launched an AI-powered image recognition tool in October 2023 while selling its Klarna Checkout solution for USD QF520 million in June 2024.

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