Klarna announced its plans to acquire Swedish price comparison service PriceRunner, subject to approval by regulatory authorities. The terms of the deal were not disclosed.
PriceRunner enables users to discover and review products, as well as compare prices between 3.4 million products from 22,500 retailers across 25 countries. PriceRunner has operations in Sweden, Denmark, Norway, and the UK, with revenues of SEK 460 million (approximately USD 54 million) over 12 months to September 2021.
<ul><li>Klarna plans to integrate PriceRunner, offering product discovery and reviews and price comparison services to its users. The integration also provides Klarna’s merchant partners with consumer behavioral insights and increased web traffic to fuel growth. The acquisition follows Klarna’s partnerships with Stripe and Simon Property Group , as well as the acquisition of Inspirock in October 2021.</ul>
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