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Marketing Automation

Marketing Automation

Hightouch: The data activation tool for syncing warehouse data to business tools

Hightouch is a comprehensive customer data platform (CDP) that offers a suite of solutions to help businesses use and synchronize customer data across different tools and platforms.
  • Its solutions include Reverse ETL for transferring customer data from a data warehouse to SaaS tools, a personalization API for real-time data access, and Customer Studio for audience management and personalized marketing campaigns.
  • Hightouch differentiates itself by allowing organizations to create a single source of truth for their customer data, enabling the integration and automation of data pipelines, which helps businesses optimize their marketing efforts and improve customer engagement.
  • As of July 2023, Hightouch served over 600 customers, including notable ones like the NBA, Spotify, and Plaid. The company had also raised USD 92.2 million in funding as of September 2024.

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