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Digital Wellness

Digital Wellness

Noom: The mobile app and mental health platform for weight loss.

Noom is a digital health and wellness company that offers a psychology-based weight loss and healthy lifestyle app.
  • Noom offers personalized meal plans, exercise tracking, and behavioral coaching via its app.
  • Its competitive advantage includes a color-coded food classification system that promotes healthier eating habits, alongside daily lessons and one-on-one coaching, emphasizing long-term behavioral change over restrictive diets.
  • With over 45 million users worldwide, Noom has partnered with organizations like Mount Sinai Health System and operates on a subscription model starting at USD 70 per month. Noom has raised over USD 658.9 million funding as of November 2024.

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