Apps that provide relaxation, stress reduction and non-therapeutic mental health support via meditation-related techniques.

These apps aim to increase users’ body and brain functions including memory and attention to detail with microlearning, gamification, and journaling techniques.

Helps users analyze and address sleep disorders with wearable tech, music and sound therapy, and storytelling.

Apps that provide virtual training programs, track workouts, and provide guides for nutrition.

A new industry proving that digital connectivity and mental health can co-exist.

Digital Wellness

Overview

<div>
  <h3>
    Reducing stress, enhancing mindfulness and improving fitness through digital services
  </h3>
  <p>
    Digital wellness refers to a variety of digital tools and services designed to help users relax, reduce stress, enhance mindfulness, improve fitness and address mental health issues such as depression and anxiety. Traditionally, wellness services have been delivered through physical studios with limited flexibility for people with busy schedules. Individuals from all walks of life now demand access on their terms and schedules, opening up opportunities for digital tools to replace traditional wellness delivery methods, and adding more value to the digital wellness ecosystem. 
  </p>
  <p>
    Digital wellness companies generally fall into one of four broad categories: meditation and psychological wellness, mindfulness and cognitive wellness, sleep therapy and fitness apps.
  </p>
</div>


The US market size for digital wellness apps could reach USD 2.4 billion to 4.2 billion by 2026

Market Sizing

<div>
  <ul>
    <li>
      <p>
        <b>Calm: </b>
        Doubled paid membership in 2020, reaching 4 million customers and 100 app downloads by Dec 2020, up from 40 million at the beginning of the year.
      </p>
    </li>
  </ul>
  <ul>
    <li>
      <p>
        The top five US mental wellness apps experienced a 27% YoY growth in daily active users and the top 100 mental wellness apps experienced a 43% YoY revenue growth as of October 2020.
      </p>
    </li>
  </ul>
  <ul>
    <li>
      <p>
        Global downloads of the top 10 mental wellness apps reached 10 million in April 2020, up 24% from January.
      </p>
    </li>
  </ul>
  <ul>
    <li>
      <p>
        <b>Companies launched specific-COVID related programs : </b>
      </p>
      <ul>
        <li>
          <p>
            <b>Headspace</b>
             launched ‘Weathering the storm’, a free feature including meditation, sleep, and movement exercises to help users during the pandemic. 
          </p>
        </li>
        <li>
          <p>
            <b>Calm</b>
             launched a page of free resources at the beginning of the pandemic, helping it become the most downloaded digital wellness app of April 2020  with 3.5 million downloads.
          </p>
        </li>
        <li>
          <p>
            <b>Ten Percent Happier</b>
             launched a Covid-19 sanity guide with free meditation exercises, podcasts, and text-based resources.
          </p>
        </li>
        <li>
          <p>
            <b>Simple Habit </b>
            launched “Better Together” to allow individuals to invite family, friends, and colleagues to meditate together from different locations and “You’re not alone” adding 50 inspiring stories from influencers.
          </p>
        </li>
        <li>
          <p>
            <b>Insight Timer </b>
            launched free meditation resources aimed at boosting the immune system and lung capacity during Covid-19.
          </p>
        </li>
      </ul>
    </li>
  </ul>
  <p>
  </p>
</div>


COVID19-IMPACT

Market Mapping

<h3>Meditation and psychological wellness startups dominate the digital wellness disruptors</h3><p>Although meditation and psychological wellness companies represent the bulk of digital wellness startups, mindfulness and sleep therapy apps have garnered more attention over recent years. Some larger players in the meditation and psychological wellness space, such as Headspace, Calm and Insight Timer, also offer sleep and mindfulness services in an attempt to serve as one-stop solutions for digital wellness. Other startups in the digital wellness industry specialize in a single wellness segment.</p>

The Disruptors

<h3>Calm leads in terms of funding and revenue and Headspace follows closely</h3><p>The digital wellness space is still in its early stages with the players being privately funded and raising funds occasionally. Calm leads among digital wellness disruptors closely followed by Headspace. Another notable disruptor is Insight timer, who in fact claims to rank first in the US among meditation apps in terms of the time spent by users.</p>

Disruptor Funding History

The Incumbents

<div>
  <h3>
    Traditional wellness and yoga studios digitize their offerings
  </h3>
  <p>
    The Covid-19 pandemic has accelerated a long-term trend of traditional brick and mortar yoga studios and healthcare providers offering their services online.
  </p>
</div>


Digital Wellness

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