Digital wellness refers to a variety of digital tools and services designed to help users relax, reduce stress, enhance mindfulness, improve fitness, and address mental health issues such as depression and anxiety. Traditionally, wellness services have been delivered through physical studios with limited flexibility for people with busy schedules. Individuals from all walks of life now demand access on their terms and schedules, opening up opportunities for digital tools to replace traditional wellness delivery methods and adding more value to the digital wellness ecosystem.
Digital wellness companies generally fall into one of four broad categories: meditation and psychological wellness, mindfulness and cognitive wellness, sleep therapy and fitness apps.
Although meditation and psychological wellness companies represent the bulk of digital wellness startups, mindfulness and sleep therapy apps have garnered more attention over recent years. Some larger players in the meditation and psychological wellness space, such as Headspace, Calm and Insight Timer, also offer sleep and mindfulness services in an attempt to serve as one-stop solutions for digital wellness. Other startups in the digital wellness industry specialize in a single wellness segment.
The Covid-19 pandemic has accelerated a long-term trend of traditional brick and mortar yoga studios and healthcare providers offering their services online.