FitXR

UK-based FitXR is a developer of VR- and AR-based fitness apps. The company’s first game BoxVR, available on platforms such as Meta Quest, Steam, and PlayStationVR, is a fitness-focused rhythm boxing game designed to achieve fitness goals. The platform also provides full-body daily workout routines curated by fitness experts in five distinctive categories - boxing, dancing, high-intensity interval training (HIIT), body sculpting and combat-inspired workouts. The latter two categories were added in January 2023, with the Sculpt studio focused on body conditioning while the Combat studio emphasized workouts which utilized different streams of martial arts.

The company claims to have developed the first ever virtual fitness club and also has a multiplayer feature that allows competing with other Meta Quest players. In March 2023, FitXR added a new pop music collection under its workout studios, and made its fitness content available for the Pico 4 and Pico Neo 3 VR headsets. In November 2023, the company added a Zumba Studio to its VR workouts, available on Quest heads. Furthermore, in December 2023, the company launched its mixed reality gaming studio titled “Slam”, featuring proprietary algorithms that transform a room into a 3D game, utilizing floors, walls, and ceilings for interactive fitness.

FitXR operates a subscription-based model charging USD 13 per month.

In 2023, the company surpassed 1,000 classes available on its platform, with users having collectively spent 33.5 million minutes working out on the platform.

Key customers and partnerships

FitXR’s partnerships include that with Zumba in October 2023 to offer immersive Zumba classes with new instructors, a new environment and improved avatar models.

Other partnerships include that with subscription platform for connected fitness, Strava (March 2023, to provide FitXR members with additional insights of their fitness journey through shared data), influencers Katie Sturino and Hannah Bronfman (January 2023, to launch its Sculpt Studio).

Previous partnerships include that with professional differently-abled athlete Zion Clark, who was to create a series of workouts to promote fitness inclusivity and Dr. Brendon Stubbs, Ph.D., a leading exercise researcher, to contribute to product development and innovation.