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Apple (NASDAQ:AAPL) is a global technology company focused on consumer electronics and is one of the Big Five tech firms (GAMAM). The company was founded in 1976 by Steve Jobs and is considered pivotal in popularizing personal computers in the late 1970s and 1980s (via Apple I, Apple II, and Macintosh computers). It is also known for pioneering the smartphone industry since 2007 (via the iPhone). Apple went public in September 1980 and reached USD 1 trillion market capitalization in August 2018—the first company to do so. It was ranked the largest listed company based on market capitalization until 2022 when it was overtaken by Saudi Aramco. Additionally, the company remains the largest tech company by revenue as of 2021.

Apple is best known for its flagship iPhone smartphone, which attracts a large global consumer base (estimated to be over 1 billion as of 2020). The company’s product platform extends to supplementary and supporting devices, including the iPad, Macbook, Apple Watch, and AirPods. Additionally, the company offers services ranging from its App Store for mobile applications (built for iPhones, iPads, and Macs) to digital content such as Apple TV as well as product insurance and aftersales support through its Apple Care service.

Apple is the largest smartphone maker in the US (~50% market share) and the second largest globally (18% market share). The Americas is the largest market from a geographic perspective, with over 42% of revenue in FY2023, followed by Europe (25%) and China (19%). The company continues to expand into new products and platforms, with its most recent entry being in the virtual reality space in June 2023. It also intends to further expand its presence in FinTech and health and wellness services that would primarily drive services revenue, along with the potential for hardware revenue growth of supporting devices.

HQ Location:
One Apple Park Way Cupertino CA USA
Founded year:
Braeburn Capital
Financial Services
Health & Wellness
Sports & Entertainment
Education & Public Services
Buy Now, Pay Later
Buy Now, Pay Later
Digital Wallets
Digital Wallets
Biometric Payments
Biometric Payments

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Recent Updates

Industry news
Geographic expansion
May 13, 2024
Apple reportedly prepares for international launch of Vision Pro headset
Extended Reality
May 13, 2024
RISE and Apple develop bio-based foam to replace fossil-based packaging materials
Bio-based Materials
Apr 26, 2024
Apple in talks with OpenAI and Google for advanced AI integration in iOS 18
Foundation Models
Product updates
Apr 24, 2024
Apple releases series of small language models 'OpenELM' for on-device use
Foundation Models
Industry news
Apr 23, 2024
Apple reportedly cuts Vision Pro headset shipment forecasts amid softening demand
Extended Reality
Product updates
Apr 3, 2024
Niantic announces support from 8th Wall development platform for Apple Vision Pro
Extended Reality
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