Strava

Strava is a leading fitness tracking and social networking platform designed for athletes. It allows users to record and analyze their activities, such as running, cycling, and hiking, using GPS-enabled devices or manual entry. Strava provides detailed performance data, including distance, pace, elevation gain, heart rate, and lap times. The app seamlessly integrates with various wearables and fitness trackers from brands like Garmin, Fitbit, Apple Watch, and others.

One of Strava's core strengths is its social aspect, fostering a supportive community for athletes to connect, share their activities, and give encouragement through features like kudos (likes) and comments. Users can join clubs, participate in challenges, and explore new routes shared by fellow athletes worldwide. Strava's segment leaderboards add a competitive element, allowing users to compare their efforts on specific segments of popular routes.

Strava has evolved beyond its initial focus on cycling to encompass a wide range of activities, making it a versatile platform for athletes of all disciplines. The app offers a free version with basic tracking and social capabilities, as well as a premium subscription (Strava Summit) that unlocks advanced features like route planning, training analysis, and personalized coaching plans.

As of 2023, Strava had 120 million registered users, with two million new users joining every month. The platform recorded two billion activities in 2022, demonstrating its widespread adoption among fitness enthusiasts globally. Strava's revenue reached USD 275 million in 2023, a 25% year-over-year increase, reflecting its growth and popularity in the fitness technology market.