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Digital Wellness

Digital Wellness

Strava: The social network for fitness enthusiasts

Strava offers a fitness app for various indoor and outdoor sports, with a focus on runners and cyclists. The app allows users to log activity, share routes, discover new or better-optimized routes, and connect to fitness devices. The app additionally has a social network aspect through which users can upload photos of their routes, comment on other’s routes, compete on leaderboards, and create/join groups.
  • The app offers basic functions, such as activity tracking, device support, social network access, and location tracking, free of cost. 
  • The paid version (at USD 7.99 per month) offers additional features, such as route optimization, leaderboards, tracking on multiple devices, data analytics, goal setting, personal heatmaps, and other quality-of-life features.
  • As of February 2024, the app was reported to have over 120 million global users across 190 countries.
Below, we present a detailed company teardown published by our content partner, Sacra (December 2023), which takes a deeper look at Strava’s financials, business model, competitive environment, and market opportunities.

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