ŌURA

Finland-based ŌURA manufactures a sleep and personal wellbeing tracking ring. The ring, which is paired with an app, helps users track several facets of their life, including sleep, heart rate, fitness, wellness, and period cycles. Users can use the company’s companion app to see the results of the Oura ring’s sleep tracking, including access to sleep quality measurements, personalized suggestions on how to improve sleep quality, measurements of blood oxygen, calorie tracking, workout tracking, and access to a library of audio wellness sessions. The app and ring can also help users track their period cycles based on changes to the user’s body temperature. The Oura app also has a community feature through which users can share their health metrics with chosen friends and family, send reactions, and check in on users in their “circle.”

In October 2023, ŌURA launched an AI-based journal function available to users via its app. 

In September 2024, the company acquired Veri, a Finnish personalized metabolic health company, for an undisclosed amount. As a part of the transaction, a significant portion of Veri's team, including its three founders, joined Ōura as employees. Ōura planned to integrate Veri's expertise to expand its offerings in metabolic health, which is a key area of interest for Oura members.

In October 2024, the company launched the Ring 4. At the time of launch the device was priced at USD 349, and replaces the earlier Ring 3. The Ring 4 was designed to provide more accurate health tracking and features approximately double the number of sensors compared to its predecessor, advanced algorithms tailored to individual physiology, and a sleeker titanium design with recessed sensors.

Also in October 2024, the company acquired Sparta Science, a health tracking startup that offered a data platform for analyzing health and performance information, for an undisclosed sum.Through the acquisition, Ōura planned to integrate Sparta's Trinsic platform into Ōura's B2B offering, Ōura Teams.

As of September 2024, the company operates on a D2C basis charging USD 299 to USD 349 per ring, which includes a six-month membership to the companion app. After this period, users have to pay USD 5.99 per month to access the app’s additional insights and content library.

Key customers and partnerships

ŌURA has secured several partnerships with brands over its existence, including Gucci, Natural Cycles, and Therabody. While the company has secured several sales partnerships with retailers such as Best Buy and Equinox, the company has also signed several product collaboration partnerships with providers such as Strava, Veri, and Supersapien.

Most recently, in November 2024, ŌURA partnered with glucose monitoring device company Dexcom to integrate their devices and apps. The first app integration was expected to launch in the first half of 2025, and the companies also planned to collaborate on co-marketing and cross-selling initiatives. As part of the partnership, Dexcom also invested USD 75 million in ŌURA.