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Ōura partners with Target to sell smart rings in-store and online
Digital Wellness
Apr 22, 2024
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Digital Wellness

Digital Wellness

Apr 22, 2024

Ōura partners with Target to sell smart rings in-store and online

Partnerships

  • Ōura, the creator of a smart ring health tracker, has entered a partnership with US-based retail corporation Target to sell its wearable tech in stores and online.

  • Through this partnership, customers can easily access Ōura's smart rings in physical Target stores and receive in-store sizing experiences. The collaboration also includes an online option of buying a sizing kit for USD 10, with a gift certificate to compensate for the initial cost.

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