EDGE Insights

EDGE Insights

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Esports June Scorecard: Crypto came to play

Here’s a breakdown of the 43 new esports brand deals we tracked in June:

  • Esports teams accounted for 56% of brand deals.
  • 56% of deals included non-endemic brands (up from 43% in May 2021).
  • Crypto exchange FTX acquired Team SoloMid (TSM) naming rights.

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