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EDGE Insights

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Plant-based Meat

Plant-based Meat

April Plant-Based Meat Menu: Asia-Pacific's Palate

We tracked 20 new product and market initiatives launched this month:
  • 14 companies expanded their market presence, while 5 focused on launching product variations. Only one company launched a new product.
  • Around 60% of the expansion activity occurred in North America followed by Asia and Oceania
  • Plant-based beef and chicken segments saw the most product launches followed by plant-based pork.
  • Beyond Meat led distribution expansion with its launch in CVS outlets across the US. 
  • Nomad Foods is the latest incumbent to enter the plant-based meat space with the launch of vegan fish fingers in Germany.

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