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Plant-based Meat

Plant-based Meat

May Plant-Based Meat Menu: Asia and Europe gain momentum

We tracked 27 new product and market initiatives during the month:
  • 13 companies expanded their market presence, while another 13 focused on launching product variations. Only one company launched a new product.
  • A combined 69% of the expansion activity occurred in Europe and Asia, followed by North America. 
  • For the second consecutive month, plant-based beef and chicken segments saw the most product launches.
  • Beyond Meat again led distribution expansion by gaining networks outside the US, thanks to launching its products in Tesco (UK) and KFC (China).

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