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EDGE Insights

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Plant-based Meat

Plant-based Meat

March Plant-Based Meat Menu: Supersizing home markets

We tracked 23 new product and market initiatives launched this month:
  • Thirteen companies expanded their market presence while six launched new product variations and 3 new companies entered the industry.
  • Of the 13 market expansions, five companies ventured outside their home markets. Almost half of the expansion occurred within North America followed by around 31% in Asia
  • Plant-based beef, chicken, and seafood segments saw equivalent product launches during the month. 
  • Three incumbents launched plant-based beef, chicken, and seafood products in the UK, Canada, and Hong Kong.

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