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Esports Brand Scorecard - March 2021

Sponsorships are the biggest revenue generator for the Esports industry 

Esports is a complex ecosystem of game developers, leagues, third-party league organizers, team organizations, broadcasting platforms, and players across PC, gaming console, and mobile. The industry’s audience is dominated by males from early adulthood through their early 40s. This is an elusive, and therefore highly-attractive, audience for consumer brands looking to promote their products via sponsorship deals signed with industry participants (similar to sponsorships in traditional sports). These sponsorships form the single biggest source of revenue (around 60% of the total) for the Esports industry.  

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