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Esports July Scorecard: Evil Geniuses partners with Wolverhampton Wanderers

Here’s a breakdown of the 41 new esports brand deals we tracked in July:

  • Esports teams accounted for 46% of brand deals.
  • 61% of deals included non-endemic brands (slightly up from 56% in June 2021).
  • Evil Geniuses partnered with Premier League football club Wolverhampton Wanderers.

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