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Plant-based Meat

Plant-based Meat

July Plant-Based Meat Menu: Chicken's time to shine

We tracked 20 new product and market initiatives during the month:
  • 12 companies expanded their market presence.
    • 7 companies launching products outside their home market.
    • 8 companies launched new product in the month.
  • Close to 60% of the expansion activity occurred in North America followed by Europe.
  • Plant-based chicken saw the most number of product launches, followed by plant-based beef.
  • Beyond Meat leads the pack with a new store in JD.com, collaboration to launch three new pizza toppings with Pizza Hut, and launch of Beyond Chicken Tenders.

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