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Esports August Scorecard: A couple of historic deals involving crypto exchanges

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Here’s a breakdown of the 33 new esports brand deals we tracked in August:

  • Riot Games signed a 7-year sponsorship deal with FTX
  • Denmark’s Astralis signed the largest sponsorship deal in its history
  • Alpha Tech continued its India expansion with Oblivion Esports 
  • Riot Games led all companies with five new brand deals
  • Esports teams accounted for 39% of brand deals
  • Endemic brands rebounded, accounting for 58% of deals—up 39% MoM

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