Here’s a breakdown of the 33 new esports brand deals we tracked in August:
Riot Games signed a 7-year sponsorship deal with FTX
Denmark’s Astralis signed the largest sponsorship deal in its history
Alpha Tech continued its India expansion with Oblivion Esports
Riot Games led all companies with five new brand deals
Esports teams accounted for 39% of brand deals
Endemic brands rebounded, accounting for 58% of deals—up 39% MoM
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