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By Chamath Muthukuda · Apr 30, 2021

Esports Brand Scorecard - April 2021

Top 5 brand deals : 
  • ESL and Intel are looking to invest USD 100 million in esports as part of a mega partnership renewal: The 2022 renewal extends the duo’s collaboration to 20 years with planned investments lasting until at least 2025. As of April 2021, the two parties have organized more than 80 Intel Extreme Masters (IEM) events over 15 seasons. As part of the renewal, all non-league ESL Pro Tour Counter Strike: Global Offensive tournaments will be converted under the IEM brand. Further, the partnership coverage expands to DreamHack Open and DreamHack Festival where Intel will serve as global technical partner. 
  • Wisdom Gaming renewed its partnership with Riot Games with expanded coverage: The expanded partnership will see Wisdom Gaming support the North American leg of the Teamfight Tactics (TFT) competitive tournament. The company will be responsible for broadcast productions, tournament organization, and handling the North American TFT website which is the hub for TFT North America esports ecosystem.

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