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By Chamath Muthukuda · Oct 31, 2021

Esports October Scorecard: Ninjas in Pyjamas’ swift moves

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Here’s a breakdown of the 30 new esports brand deals we tracked in October:
  • Ninjas in Pyjamas announced a 5-year deal with blockchain company Zilliqa and  partnered with Aser Ventures to launch Shinobi Esports
  • ESL Gaming’s Pro League added three new partner teams; each team reportedly spent USD 20 million for the league slot
  • Freaks 4U Gaming signed a multi-year partnership with ESL Gaming
  • Tournament platforms accounted for 40% of brand deals
  • Non-endemic and endemic brands split October deals equally

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