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By Chamath Muthukuda · Jan 31, 2022

Esports January Scorecard: A new crypto sponsor for Guild Esports; Team Vitality teams up with Adidas

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Here’s a breakdown of the 26 new esports brand deals we tracked in January:
  • Guild Esports inked a GBP 4.5 million deal with crypto exchange Bitstamp
  • Team Liquid signed World of Warcraft's Limit Guild to enter the MMORPG space
  • Team Vitality partnered with Adidas to launch a semi-pro esports team
  • Simplicity Esports partnered with live stream broadcast company Huvi
  • Team organizations featured in 50% of the brand deals
  • Endemic brands were back in the lead with ~65% of the deals in January

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