Esports March Scorecard: ESL and Qualcomm to launch new esports league

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Here’s a breakdown of the 33 new esports brand deals we tracked in March:

ESL Gaming partnered with Qualcomm for a USD 2 million esports league

Skillz entered a multi-year partnership with the UFC

Enthusiast Gaming announced a partnership with NFT platform Fractal

ESE Entertainment inked a partnership with Cowana Esports to expand services in Europe

Misfits Gaming Group partnered with blockchain firm Tezos

Team organizations featured in more than 50% of the brand deals–the most among all segments

Non-endemic brands continued to dominate brand deals, accounting for more than 60% of them in March

Overall, this month saw 7 Esport + Blockchain deals (including the 2 deals mentioned above by Enthusiast Gaming and Misfits); this was the highest in a single month since the inception of the monthly scorecard

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