Chamath Muthukuda

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Esports October Scorecard: Ninjas in Pyjamas’ swift moves

A foundational component to the next generation of digital entertainment.

Esports

<div>
 <ul>
 <li>
 
 Ninjas in Pyjamas 
 announced a 5-year deal with
 blockchain company Zilliqa 
 and
 &nbsp; partnered 
 with
 Aser Ventures 
 to launch Shinobi Esports
 
 </li>
 <li>
 
 ESL Gaming&rsquo;s 
 Pro League added 
 three new partner teams; 
 each team reportedly spent 
 USD 20 million
 for the league slot
 
 </li>
 <li>
 
 Freaks 4U Gaming 
 signed a multi-year partnership
 with ESL Gaming
 , and more...
 
 </li>
 </ul>
 
 
</div>

<div>
 <ul>
 <li>
 
 Riot Games 
 signed a 7-year deal with
 FTX
 
 </li>
 <li>
 
 Denmark&rsquo;s 
 Astralis 
 signed the largest sponsorship deal
 in its history
 
 </li>
 <li>
 
 Alpha Tech
 continued its India expansion, and more...
 
 </li>
 </ul>
 
 
</div>

Esports August Scorecard: A couple of historic deals involving crypto exchanges

<div>
 <ul>
 <li>
 
 Esports teams continued to account for the majority of brand deals 
 
 </li>
 <li>
 
 Spotlight on non-endemic brands in July 
 
 </li>
 <li>
 
 Evil Geniuses partnered with a Premier League football club, and more... 
 
 </li>
 </ul>
 
 
</div>

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