Chris is co-founder of Copy.ai, a generative AI application for GTM teams, discusses about the effect of ChatGPT on prosumer use cases for AI and Copy.ai's strategy and positioning in selling into the enterprise.
The following interview was conducted by Sacra—March 2024
Background
Chris is co-founder of Copy.ai, a generative AI application for GTM teams. We talked to Chris to learn more about the effect of ChatGPT on prosumer use cases for AI and Copy.ai's strategy and positioning in selling into the enterprise.
Questions
How has the generative AI space evolved since we last talked in late 2022 and especially since the launch of ChatGPT?
Can you talk a bit about the transition that happened at Copy.ai from this more prosumer-type product to enterprise?
Where do you see the potential remaining for consumer products alongside ChatGPT?
We're seeing this pattern where people are using their own models more and more, but multiplexing with e.g. GPT-4 or Claude for higher-value use cases like generating long text. Do you divide up your use of models like this at Copy.ai?
Can you talk a bit about what you're seeing in the enterprise around adoption of AI? In general, are you seeing big companies (that you wouldn't have expected in 2022) interested in adopting new go-to-market platforms?
It seems like Writer is going hard on this idea of being the Grammarly for the enterprise, while Jasper is drilling down more into the marketing use case and Copy.ai is a little horizontal across the teams involved in go-to-market. How do you see these different niches evolving and how do you see them developing?
One thing I wanted to circle back on is you talked about the PLG motion that you still have with some of the enterprise customers, and you mentioned the CMO-CRO region is where you're really selling to. What does that look like? What's the initial adoption look like at the low level? Are there specific features of Copy.ai where someone's picking it up to write emails, another to do sales? Is there a typical way people enter into Copy.ai, or Copy.ai enters the organization?
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