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By Chamath Muthukuda · Sep 30, 2021

Esports September Scorecard: UK-based Fnatic’s active month

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Here’s a breakdown of the 40 new esports brand deals we tracked in September:
  • Fnatic signed USD 15 million deal with Crypto.com and also had four new brand deals
  • Super League Gaming announced an esports events production partnership 
  • Misfits Gaming Group received a USD 10 million strategic investment from E.W Scripps Company
  • Esports teams accounted for 50% of brand deals
  • Non-endemic brands back in the lead, accounting for 63% of deals

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