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Noom - Sacra Company Teardown

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Noom: The mobile app and mental health platform for weight loss.

A new industry proving that digital connectivity and mental health can co-exist.

Digital Wellness

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    A deep dive into Noom's financials, product, competitive environment, and market opportunities...
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        Sacra estimates that Noom achieved USD 1 billion in annual recurring revenue (ARR) in 2023, reflecting a 25% year-over-year growth with approximately 1.5 million subscribers.
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        The company&rsquo;s primary revenue driver is its core weight loss app, which combines food and activity tracking with psychological coaching, distinguishing it from traditional programs like WeightWatchers through its mobile-first and science-backed approach.
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        Noom competes against established weight loss companies such as WeightWatchers and Jenny Craig, as well as digital health platforms like MyFitnessPal, leveraging its unique psychological focus and scalable coaching model to capture market share.
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        Noom aims to expand its total addressable market beyond the USD 70 billion weight loss industry into chronic disease management and mental health, potentially tapping into the broader USD 4 trillion healthcare market.
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EDGE Insights