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ServiceTitan - Sacra Company Teardown

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ServiceTitan: The USD 577 million/year vertical SaaS for your lawn

Old CRMs were complicated, expensive, and limited. Simpler, cheaper CRMs targeting SMEs have arrived.

SME CRM

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    A deep dive into ServiceTitan's revenue..
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        Sacra estimates that ServiceTitan reached USD 577 million in revenue in 2023, up 25% from USD 460 million in 2022. Its fastest-growing revenue sources were card payments and upsells by field techs via its Square-like mobile app.
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        ServiceTitan has made nine acquisitions in the last several years to expand horizontally across more trades, from Aspire (landscaping) to FieldRoutes (pest control). By bundling in new products like lending, memberships, payroll, and inventory, ServiceTitan has also increased revenue per customer.
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        ServiceTitan's per-seat business model means that as a PE customer rolls up additional businesses, ServiceTitan gets free seat expansion at an overall lower cost of customer acquisition (CAC) because it doesn't have to go as hard after individual small firms.
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EDGE Insights