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FinTech Infrastructure
Apr 24, 2023
Plaid: Leading API-based aggregator and transaction facilitator
Plaid offers white-label and full-stack FinTech infrastructure for financial institutions (FIs), wealth managers, and other enterprises to embed banking, payment, financial advice, and lending solutions to their FinTechs.
- Its core product is a screen scraper that accesses user bank account data (after login credentials are provided), scrapes it, and enables data querying through APIs. Accordingly, its APIs support onboarding, information, money movement, payroll, and fraud prevention.
- As of July 2022, its infrastructure connected enterprises to 12,000+ FIs across the US, Canada, the UK, and Europe.
- The company reported 5,500+ clients, as of January 2022, including PayPal, Robinhood, Google, and Microsoft.
Below, we present a detailed company teardown published by our content partner Sacra (May 2022), which takes a deeper look at Plaid’s financials, business model, competitive environment, and market opportunities.
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