Zoom has launched a pilot advertising program to users on its freemium tier.
The pilot program does not apply to meetings that include paying users. During the initial testing period, advertisements will be visible to users at the end of meetings; there is potential to place them in other areas in the future.
<ul><li> Analyst QuickTake: Zoom claims that this move will support future investments and enable it to continue providing its platform to its free users. Zoom’s decision was likely driven by declining quarter-on-quarter revenue growth. In addition, the increased use of public cloud services due to the spike in free users at the onset of the pandemic weighed on margins . Moreover, its latest revenue guidance came in lower than expected signaling the headwinds from relaxed remote work policies as vaccination drives pick up.</ul>
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