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Product updates
Zoom pilots advertising to freemium users
Remote Work Tools
Nov 2, 2021
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Remote Work Tools

Nov 2, 2021

Zoom pilots advertising to freemium users

Product updates

  • Zoom has launched a pilot advertising program to users on its freemium tier.

  • The pilot program does not apply to meetings that include paying users. During the initial testing period, advertisements will be visible to users at the end of meetings; there is potential to place them in other areas in the future. 

<ul><li> Analyst QuickTake: Zoom claims that this move will support future investments and enable it to continue providing its platform to its free users. Zoom’s decision was likely driven by declining quarter-on-quarter revenue growth. In addition, the increased use of public cloud services due to the spike in free users at the onset of the pandemic weighed on margins . Moreover, its latest revenue guidance came in lower than expected signaling the headwinds from relaxed remote work policies as vaccination drives pick up.</ul>

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