• Smartly.io, a marketing campaign automation firm specializing in social media advertising, announced that it has been recognized as a member of the Marketing partner program of TikTok, a social media platform specializing in video content. 

• Beginning in May, Smartly.io would beta test an update to its platform giving marketers the ability to create, launch, measure, and optimize TikTok campaigns alongside other social platforms. 

• As part of the partnership, Smartly.io would also be recognized as the official creative partner and a campaign management partner for TikTok. 

<ul><li> Analyst QuickTake: The recognition received by TikTok underlies Smartly.io’s edge over its competitors in the fast-growing social media advertising space. This edge has been strengthened with Smartly.io’s recent acquisition of Ad-Lib.io , a creative management platform, and its admission to Google Ads creative partner program capabilities. The new partnership with Google is expected to further strengthen Smartly.io’s offerings and provide it an edge.</ul>