Beyond Meat has partnered with Chinese convenience store chain Lawson to introduce heat-and-eat lunch boxes featuring Beyond Pork (spaghetti dish) and Beyond Beef (rice and vegetable dish) in over 2,300 stores across Jiangsu, Zhejiang, Shanghai, and Anhui.
Both of the plant-based meats introduced to Lawson will be produced in a manufacturing facility in the Jiaxing city of the Zhejiang province, of which Beyond Pork is the company’s first-ever alternative meat created specifically for the Chinese market.
Further, the company will also sell its products direct-to-customer (DTC) via three major ecommerce platforms JD.Com, Tmall, and Pinduoduo.
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