Meal kit delivery platform Blue Apron is offering its meal kits through Walmart, with the intention of scaling its ecommerce presence and enabling customers to access its meal kits without subscribing to the service.
The meal kits will be directly fulfilled by Blue Apron and the current offering includes four meal kits that serve up to 12, with plans to expand the options in the coming months. The current offering includes a selection of curated recipes such as Cheese Crisp Burgers with Dijonnaise, Arugula, and Balsamic Onions; Rosemary and Panko Chicken with Roasted Potatoes and Creamy Lemon Sauce; or a selection of Heat and Eat meals—Blue Apron’s prepared, single-serving options that are ready in five minutes or less.
Blue Apron is the first meal-kit provider on the Walmart Marketplace platform, which serves millions of monthly active shoppers.
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