• Demandbase, an account-based marketing (ABM) platform, introduced Demandbase Data (D2) Labs to provide data-driven customer insights. 

• D2 Labs, which provides Demandbase users access to Demandbase’s data science team, can help B2B users gather customer raw data as well as specialty data sets and leverages proprietary ML models to provide account intelligence. 

• The firm claims the new solution can show which clients have the highest likelihood of becoming customers and being in the market to buy their product or service.

<ul><li> Analyst QuickTake: The new service is likely to leverage Demandbase’s specialist data sets, which reportedly had doubled the number of company profiles and contact data gathered on its ABM platform. In addition, its customer intelligence may benefit from the partnership with Microsoft's CDP platform , which enables it to unify business data gathered from both Demandbase as well from InsideView and DemandMatrix, which were both acquired by Demandbase in 2021.</ul>