Redefine Meat, an Israeli producer of plant-based whole-cut meat options using 3D printing technology, has entered into a partnership with Selina, a lifestyle and experiential hospitality brand aimed at a millennial and Gen Z consumer base. This partnership is being claimed as one of the world’s largest plant-based hospitality collaborations.
Selina locations in Tel Aviv beach and London will feature Redefine’s “New Meat”–including Redefine Beef, Redefine Flan Cuts, premium-quality burgers, sausage, lamb kebabs, and ground beef–from this month onwards. Selina’s ultimate objective is to introduce more plant-based alternatives–100% of its menus available are plant-based.
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