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Redefine Meat partners with Selina to launch plant-based hospitality collaboration
Plant-based Meat
Jul 12, 2022
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Plant-based Meat

Plant-based Meat

Jul 12, 2022

Redefine Meat partners with Selina to launch plant-based hospitality collaboration

Partnerships

  • Redefine Meat, an Israeli producer of plant-based whole-cut meat options using 3D printing technology, has entered into a partnership with Selina, a lifestyle and experiential hospitality brand aimed at a millennial and Gen Z consumer base. This partnership is being claimed as one of the world’s largest plant-based hospitality collaborations.

  • Selina locations in Tel Aviv beach and London will feature Redefine’s “New Meat”–including Redefine Beef, Redefine Flan Cuts, premium-quality burgers, sausage, lamb kebabs, and ground beef–from this month onwards. Selina’s ultimate objective is to introduce more plant-based alternatives–100% of its menus available are plant-based.

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